Marketing Operations Specialist

Xylem; Chihuahua; On-site; MXN 420,000 - 600,000; Full time

Job summary

Xylem seeks a Marketing Operations Specialist to support the MCS Water team by optimizing marketing programs, managing data quality, and enabling sales growth. You will partner with marketing, sales, and business leaders to drive demand, lead management, and customer engagement with Marketo and Salesforce.

The role requires 2–5+ years in marketing operations, strong Excel skills, and a data-driven mindset to deliver measurable results within a global water solutions company.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–5+ years in marketing operations, demand gen, or CRM administration.
• Experience with Marketo and Salesforce CRM; data governance mindset.

Responsibilities

• Manage and maintain customer, distributor, partner, and contact data in Marketo and Salesforce.
• Support lead generation, segmentation, account targeting, and sales enablement.
• Build and optimize Marketo landing pages, forms, emails, nurture, and AB testing.
• Manage lead routing between Marketo and Salesforce.
• Support ABM campaigns through execution, audience management, and reporting.
• Develop reports and dashboards to analyze campaign performance and ROI.
• Maintain partner docs, distributor agreements, and sales tools.

Skills

Lead management

Data governance

Marketing analytics

Data analysis

Marketing operations

ABM understanding

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce CRM

Power BI

Job description

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

The Role

We are seeking a Marketing Operations Specialist to support the MCS Water team by executing marketing operations programs that drive customer engagement, demand generation, lead management, and sales enablement. This role partners closely with marketing, sales, and business leaders to optimize marketing technology, maintain data integrity, and deliver insights that support business growth.

What You'll Do:

• Manage and maintain customer, distributor, partner, and contact data within Marketo, Salesforce, and related systems.
• Support lead generation, customer segmentation, account targeting, and sales enablement initiatives.
• Build and optimize Marketo landing pages, forms, email campaigns, nurture programs, and A/B testing initiatives.
• Manage lead routing and lead flow processes between Marketo and Salesforce.
• Support Account-Based Marketing (ABM) programs through campaign execution, audience management, and reporting.
• Develop reports and dashboards to analyze campaign performance, lead quality, pipeline impact, and ROI.
• Maintain partner documentation, distributor agreements, and sales support tools.
• Identify opportunities to improve processes, data quality, and marketing effectiveness.

What You'll Bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5+ years of experience in marketing operations, demand generation, marketing automation, CRM administration, or a related field.
• Experience with Marketo (or similar marketing automation platforms) and Salesforce CRM.
• Strong understanding of lead management, segmentation, data governance, and marketing automation best practices.
• Advanced Excel skills, including reporting, pivot tables, and data analysis.
• Strong analytical, organizational, communication, and problem-solving skills.
• High attention to detail and commitment to continuous improvement.
• A data-driven mindset, strong marketing technology expertise, and a passion for improving processes that help marketing and sales teams deliver measurable business results.

Preferred Qualifications:

• Experience with Power BI or other business intelligence tools.
• Experience supporting Account-Based Marketing (ABM) programs.
• Knowledge of B2B marketing and sales processes, preferably within industrial or technology-focused organizations.

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.