Marketing Operations & Automation Specialist

Xylem; Chihuahua; On-site; MXN 420,000 - 600,000; Full time

Job summary

Xylem seeks a Marketing Operations Specialist to support the MCS Water team by optimizing marketing programs, managing data quality, and enabling sales growth. You will partner with marketing, sales, and business leaders to drive demand, lead management, and customer engagement with Marketo and Salesforce.

The role requires 2–5+ years in marketing operations, strong Excel skills, and a data-driven mindset to deliver measurable results within a global water solutions company.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–5+ years in marketing operations, demand gen, or CRM administration.
• Experience with Marketo and Salesforce CRM; data governance mindset.

Responsibilities

• Manage and maintain customer, distributor, partner, and contact data in Marketo and Salesforce.
• Support lead generation, segmentation, account targeting, and sales enablement.
• Build and optimize Marketo landing pages, forms, emails, nurture, and AB testing.
• Manage lead routing between Marketo and Salesforce.
• Support ABM campaigns through execution, audience management, and reporting.
• Develop reports and dashboards to analyze campaign performance and ROI.
• Maintain partner docs, distributor agreements, and sales tools.

Skills

Lead management

Data governance

Marketing analytics

Data analysis

Marketing operations

ABM understanding

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce CRM

Power BI

Job description

Xylem seeks a Marketing Operations Specialist to support the MCS Water team by optimizing marketing programs, managing data quality, and enabling sales growth. You will partner with marketing, sales, and business leaders to drive demand, lead management, and customer engagement with Marketo and Salesforce.

The role requires 2–5+ years in marketing operations, strong Excel skills, and a data-driven mindset to deliver measurable results within a global water solutions company.