Marketing Manager - Private Market (High Specialty)

2631 Productos Roche,S.A.deC.V; Ciudad de México; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Roche in Mexico is seeking a Marketing Manager for our High Specialty Private Market portfolio. You will partner with multidisciplinary squads and commercial field teams to design tailored go-to-market strategies that accelerate therapy adoption across key private accounts.

Join Roche to thrive in a culture of trust, bold experimentation, and shared purpose where your strategic leadership directly impacts patients and families.

Formación

• Proven track record in pharmaceutical marketing with solid, recent commercial expertise within Mexico's private healthcare sector.
• Hands-on commercial field experience within high specialty therapeutic areas.
• Strong business acumen with ability to lead through influence and collaborate across matrixed teams.
• Advanced English and Spanish proficiency for cross-border and regional collaboration.
• Availability for domestic business travel to key metropolitan hubs.

Responsabilidades

• Lead the design and execution of private market brand plans to achieve adoption, patient reach, and growth milestones.
• Partner closely with field teams to ensure tactical execution and market insight generation.
• Develop robust demand forecasting and evaluate ROI across initiatives to optimize resources.
• Co-create sustainable access and partnership schemes with private payers and healthcare administrators.
• Safeguard operational excellence and compliance across marketing activities.

Conocimientos

Pharmaceutical marketing

Cross-functional collaboration

Business acumen

English and Spanish proficiency

Stakeholder management

Educación

University degree (Engineering, Marketing, Business Administration, Health Sciences)

Descripción del empleo

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position Are you ready to transform how patients access cutting-edge therapies in Mexico's private healthcare ecosystem? At Roche, we believe every patient deserves timely access to transformative healthcare innovations. As the Marketing Manager for our High Specialty Private Market portfolio, you will partner across multidisciplinary squads and commercial field teams to design tailored go-to-market strategies that accelerate therapy adoption across key private accounts. Joining our team means thriving in a culture of trust, bold experimentation, and shared purpose where your strategic leadership directly impacts the lives of patients and their families.

The Opportunity

Drive the Disease Areas strategy for Roche’s High Specialty portfolio across private Market Shape the strategic positioning across complex therapeutic areas—including Neuroscience, Immunology, Ophthalmology, and Hematology—to expand private market reach. Co-create value-based market solutions within an agile, cross-functional squad model alongside Medical Affairs, Market Access, and Commercial leadership. Translate complex clinical science into compelling value propositions that dismantle barriers along the private patient journey. Champion innovative initiatives that anticipate healthcare trends and unlock long-term business potential.

Responsibilities

• Lead the design and execution of private market brand plans to achieve established adoption, patient reach, and growth milestones.
• Partner closely with field teams (Key Account Managers, field specialists) to ensure tactical execution, actionable market insight generation, and strategic capability building.
• Develop robust demand forecasting and evaluate return on investment (ROI) across commercial initiatives to optimize resource allocation.
• Co-create sustainable access and partnership schemes with private payers, healthcare administrators, and key medical opinion leaders.
• Safeguard operational excellence and compliance across all marketing and commercial activities in alignment with the highest industry standards.

Who you are

• Proven track record in pharmaceutical marketing with solid, recent commercial expertise within Mexico's private healthcare sector (insurers, private hospital networks, and infusion centres etc).
• Hands-on commercial field experience within high specialty therapeutic areas (e.g., as a KAM, Key Account Specialist, or Medical Representative).
• Strong business acumen with demonstrated ability to lead through influence and collaborate effectively across matrixed, cross-functional teams.
• University degree completed (open to Engineering, Marketing, Business Administration, Health Sciences, or related analytical disciplines).
• Advanced English and Spanish proficiency, with strong communication skills for cross-border and regional stakeholder collaboration.
• Availability for domestic business travel (approximately once a month to key metropolitan hubs including Guadalajara, Monterrey, and Tijuana).

Preferred

• Familiarity with Agile ways of working, Design Thinking methodologies, or agile project management.
• Prior exposure to biotechnology product launches or pipeline market-shaping initiatives in specialty care.
• Experience analyzing market audit databases (e.g., IQVIA, DDD, Close-Up) to guide strategic decisions.

Relocation benefits are Not available for this position.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.