Marketing Manager Neuroscience

Novartis Farmacéutica; Victoria de Durango; Presencial; USD 70,000 - 100,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company is seeking a Marketing Lead to develop and execute customer-focused strategies across segments. This role requires a minimum of 5 years of experience in the pharmaceutical industry, strong leadership capabilities, and proficiency in financial planning. Join a community dedicated to creating breakthroughs that change patients' lives.

Formación

• Minimum 5 years of experience in marketing within the pharmaceutical industry.
• Proven ability to lead brand strategy and execute integrated marketing campaigns.
• Advanced proficiency in English, both written and verbal.

Responsabilidades

• Lead the development and execution of customer-centric marketing strategies.
• Conduct market analysis and benchmarking to inform marketing programs.
• Manage agency relationships to ensure effective campaign execution.

Conocimientos

Strategic Thinking

Leadership

Stakeholder Management

Customer Engagement

Financial Planning

Descripción del empleo

About the Role

Key Responsibilities

- Lead the development and execution of customer-centric marketing strategies across all segments and channels

- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth

- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments

- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions

- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools

- Align with global and regional stakeholders on brand lifecycle planning and financial forecasting

- Define brand positioning, pricing, packaging, and promotional strategies for product launches

- Coordinate with field teams to ensure seamless execution of marketing strategies and customer engagement

- Manage agency relationships to ensure timely and effective campaign execution

- Build internal and external networks to share best practices and enhance marketing effectiveness

- Minimum 5 years of experience in marketing or field management within the pharmaceutical industry

- Proven ability to lead brand strategy and execute integrated marketing campaigns

- Strong understanding of customer engagement across healthcare professionals and patient segments

- Demonstrated experience in financial planning and execution, including managing budgets over $1.5M USD

- Excellent strategic thinking, business acumen, and decision-making skills

- Advanced proficiency in English, both written and verbal

- Strong leadership and stakeholder management capabilities

- Ability to adapt in a dynamic environment and manage multiple projects simultaneously

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Functional Area Marketing

Job Type Full time

Employment Type Regular

Shift Work No