Marketing Manager, Lifecycle, Marketing and Prime

Amazon; Ciudad de México; Presencial; MXN 554,000 - 924,000; Jornada completa

Descripción de la vacante

A global e-commerce leader is looking for a Lifecycle Marketing Manager to enhance customer engagement and loyalty through innovative marketing strategies. The ideal candidate should have at least 5 years of marketing experience, be fluent in English and Spanish, and be adept in data analysis and segmentation. This role offers a flexible work-life balance and a commitment to individual growth within an inclusive team culture.

Servicios

Flexible working hours

Career mentorship programs

Inclusive team culture

Formación

• 5+ years of professional non-internship marketing experience.
• Fluent in both English and Spanish.
• Experience using data and metrics to drive improvements.

Responsabilidades

• Plan, design, and execute marketing initiatives to drive new shopping behaviors.
• Own experimental testing design to uncover insights and inform campaigns.
• Develop segmentation models for targeting key segments.

Conocimientos

Marketing strategy development

Data analysis

Cross-functional project management

Email marketing

Customer engagement

Educación

BA/BS degree

Herramientas

Microsoft Excel

Marketo

Tableau

Salesforce

Descripción del empleo

Overview

We’re looking for a Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test, and scale engagement strategies. You will flex your analytical and creative abilities as you design, experiment, and build marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.

Responsibilities

• Ownership of planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing
• Own the experimental testing design to uncover key insights and inform future campaigns
• Develop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Partner with program owners throughout Amazon, to iterate and test different ways to communicate key messages
• Document best practices in execution and reporting that will serve as a model for partner teams

About the team

Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• BA/BS degree with certificate of completion of studies required
• Fluent in both English and Spanish
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.