Marketing Manager, LATAM

Match Group; México; A distancia; MXN 1,308,000 - 1,683,000; Jornada completa

Descripción de la vacante

A leading social networking company seeks a Marketing Manager in Mexico City to develop and implement marketing strategies for Spanish-speaking LATAM markets. The ideal candidate should have over 6 years of experience in marketing, with a proven track record in impactful, multi-channel campaigns. Strong project management skills and fluency in Spanish and English are essential. This role presents an exciting opportunity to connect with the youthful audience of the region.

Formación

• Minimum of 6 years in marketing with consumer tech or youth brands.
• Solid grasp of digital behaviors in LATAM markets.
• Expertise in launching impactful marketing campaigns.

Responsabilidades

• Develop and execute the marketing strategy for LATAM.
• Lead integrated campaigns across various channels.
• Monitor campaign performance and marketing KPIs.

Conocimientos

6+ years of experience in marketing

Deep understanding of Spanish-speaking LATAM markets

Proven track record of multi-channel campaigns

Strong project management skills

Excellent communication in Spanish and English

Descripción del empleo

Overview

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive — and rapidly growing. Mexico is one of Tinder's most promising markets and we are launching our local operation there! We are looking for a Marketing Manager to help us grow and elevate our brand perception in Mexico. If you have a great marketing experience for a global brand, love for the culture, and a passion for new technology, we want to hear from you. This role is based in Mexico City, Mexico.

In this role you will

• Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.
• Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.
• Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.
• Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.
• Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.
• Manage marketing budgets and oversee local agency relationships and vendors.
• Lead social media channels for @tinderlatam and propose new ideas to connect with youngsters across the whole Latin American landscape.

We\'re looking for

• 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.
• Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.
• Proven track record of building and launching impactful, multi-channel campaigns across the region.
• Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.
• Excellent verbal and written communication skills in Spanish and English.
• Passion for Tinder’s mission and connection with our audience and product.
• Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
• Experience working in a fast-paced, global, matrixed organization.
• Background in performance marketing, CRM, or product marketing is a nice to have.
• Experience with influencer marketing and content creation in LATAM.
• Prior work with dating, social media, or lifestyle brands is a plus.