Marketing Manager, LATAM

Match Group; Ciudad de México; Presencial; MXN 1,311,000 - 1,687,000; Jornada completa

Descripción de la vacante

A global dating service is seeking a Marketing Manager to expand its brand presence in Mexico. This role involves developing marketing strategies for Spanish-speaking LATAM markets, leading multi-channel campaigns, and managing local marketing efforts. Ideal candidates will have over 6 years of marketing experience with a focus on digital and youth audiences, along with strong communication skills in Spanish and English. The position is based in Mexico City.

Formación

• 6+ years of experience in marketing, preferably in consumer tech or youth brands.
• Deep understanding of Spanish-speaking LATAM markets and digital behaviors.
• Proven track record of launching impactful campaigns.

Responsabilidades

• Develop and execute the regional marketing strategy for LATAM.
• Lead integrated campaigns from ideation to execution.
• Monitor campaign performance and brand health.

Conocimientos

Experience in marketing

Project management skills

Excellent communication skills (Spanish and English)

Understanding of LATAM markets

Influencer marketing

Descripción del empleo

Overview

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive — and rapidly growing. Mexico is one of Tinder's most promising markets and we are launching our local operation there. We are looking for a Marketing Manager to help us grow and elevate our brand perception in Mexico. This role is based in Mexico City, Mexico.

In this role you will

• Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.
• Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.
• Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.
• Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.
• Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.
• Manage marketing budgets and oversee local agency relationships and vendors.
• Lead social media channels for @tinderlatam and propose new ideas to connect with youngsters across the whole Latin American landscape.

We're looking for

• 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.
• Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.
• Proven track record of building and launching impactful, multi-channel campaigns across the region.
• Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.
• Excellent verbal and written communication skills in Spanish and English.
• Passion for Tinder’s mission and connection with our audience and product.
• Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
• Experience working in a fast-paced, global, matrixed organization.
• Background in performance marketing, CRM, or product marketing is a nice to have.
• Experience with influencer marketing and content creation in LATAM.
• Prior work with dating, social media, or lifestyle brands is a plus.