Marketing Manager - Kings League Americas

Kings League; Lázaro Cárdenas; Presencial; MXN 917,000 - 1,285,000; Jornada completa

Descripción de la vacante

A dynamic marketing company located in Mexico seeks a skilled Marketing Manager with over 5 years of experience to develop marketing strategies and manage various campaigns. You will lead a small team, oversee ecommerce initiatives, and ensure brand consistency across channels. The ideal candidate is fluent in both Spanish and English, holds a relevant degree, and possesses strong project management skills. This is an exciting opportunity to contribute to a brand at the forefront of sports and entertainment.

Formación

• 5+ years of experience in marketing.
• Proven track record of successful campaign development and execution.
• Ability to analyze data and make strategic decisions.

Responsabilidades

• Create and implement marketing plans aligned with business goals.
• Plan and execute marketing campaigns across various channels.
• Manage the marketing budget for Mexico.

Conocimientos

Experience in marketing

Fluent in Spanish and English

Strong project management skills

Creative thinking

Educación

Bachelor’s degree in Business or Marketing

Master’s degree (preferred)

Descripción del empleo

About the Kings League

Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7‑a‑side football league with teams chaired by the world’s best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

Develop Marketing Strategies

1. Create and implement marketing plans aligned with the company’s business goals.
2. Define the brand’s positioning, values, personality, and messaging in collaboration with senior management.
3. Analyse market trends, competitors, and consumer insights to identify opportunities for brand growth and differentiation.
4. Use data and insights to shape brand strategies, identify key growth opportunities, and improve customer experiences.
5. Define target audiences and tailor strategies to different customer segments.
6. Maintain brand consistency across all marketing and communication channels.

Campaign Management

• Plan and execute marketing campaigns (digital, print, social media, events) that communicate the brand’s message and engage target audiences.
• Manage marketing efforts across different channels, including social media, email marketing, content marketing, SEO, SEM, and paid advertising.
• Provide regular reports and insights on the effectiveness of marketing campaigns and ROI.

Content Development

• Collaborate with internal teams (content, creative, design) and external agencies to create engaging marketing campaigns.
• Supervise the creation of promotional content and materials.

Ecommerce Strategy and Execution

• Support the execution of ecommerce strategies to drive online sales, conversion rates, and customer retention.
• Ensure smooth customer experience and sales growth.
• Manage relationships with external agencies, developers, or partners to ensure high‑quality user experience and website functionality.

Budget Management

• Manage the marketing budget for Mexico, ensuring efficient use of resources to meet business goals.
• Track expenses and ensure that all campaigns deliver a strong return on investment (ROI).

Lead Generation

• Implement strategies to generate leads, converting them into sales opportunities.

Team Leadership

• Work closely with one marketing professional, providing guidance and mentoring, while encouraging collaboration and knowledge‑sharing with global teams.

Requirements

• 5+ years of experience in marketing.
• Bachelor’s degree in Business, Marketing, or a related field (Master’s preferred).
• Fluent in Spanish and English.
• Strong knowledge of online and offline marketing strategies and platforms.
• Proven track record of successful campaign development and execution.
• Experience in mentoring colleagues and collaborating effectively within cross‑functional teams.
• Excellent project management and organizational skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Strong communication and presentation skills.
• Ability to analyse data and make strategic decisions.