Marketing Manager Companion Animals Latam

Virbac Mexico Sa De Cv; Guadalajara; Presencial; MXN 30,000 - 70,000; Jornada completa

Descripción de la vacante

Una empresa innovadora en el sector de la salud animal busca un Gerente de Marketing para la región LATAM. Esta posición clave implica diseñar estrategias de marketing para maximizar la participación en el mercado y la rentabilidad de productos clave. El candidato ideal tendrá la oportunidad de liderar la planificación de campañas, coordinar lanzamientos de nuevos productos y fomentar la colaboración entre equipos en diferentes países. Si tienes pasión por el marketing y un deseo de impactar en la salud animal, esta es tu oportunidad para unirte a un equipo dinámico y en crecimiento.

Formación

• Experiencia en marketing con enfoque en productos para animales de compañía.
• Habilidad para analizar tendencias del mercado y competencia.

Responsabilidades

• Desarrollar planes de marketing regional y gestionar presupuestos.
• Asegurar una comunicación efectiva entre países y compartir mejores prácticas.

Conocimientos

Análisis de mercado

Planificación estratégica

Comunicación efectiva

Gestión de presupuesto

Desarrollo de campañas de marketing

Educación

Licenciatura en Marketing o áreas relacionadas

Maestría en Marketing o MBA

Herramientas

Herramientas de análisis de datos

Software de gestión de proyectos

Descripción del empleo

Marketing Manager Companion Animals Latam page is loaded

Marketing Manager Companion Animals Latam

Apply locations: Guadalajara, Mexico; Bogota, Colombia; Sao Paulo, Brazil

Time type: Full time

Posted on: Posted 2 Days Ago

Time left to apply: End Date: April 30, 2025 (30+ days left to apply)

Job requisition id: R3390

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives.

To optimize the profitability of the CA portfolio, the global marketing strategy and campaign should be strategically designed and implemented to maximize market share and margin generation. This can be achieved through a series of integrated marketing efforts aimed at increasing brand visibility, expanding market penetration, and driving value-added customer engagement. The key performance indicators (KPIs) to be focused on are market share growth and margin improvement.

Areas of Accountability

1. Develop 3 Y regional marketing plans & budget on Key Products and Regional Key Products

Main activities:

• Analyze market trends, competitor actions, and customer segmentation.
• Define target audiences and value propositions in collaboration with GMMD for key products.
• Develop comprehensive marketing plans with strategies, tactics, and timelines.
• Consolidate, allocate, and monitor marketing budgets across regions based on planned activities and resources.

Expected Results:

• Optimal allocation of marketing resources and budgets.
• Regional growth outpacing the market in the defined product category.

2. Ensure seamless communication and good practices sharing between countries

Main activities:

• Establish a regular communication schedule and platform with countries (one-on-one and/or collective).
• Create a centralized repository for storing and sharing best practices.
• Identify opportunities for cross-country collaboration on joint marketing campaigns.

Expected Results:

• Enhanced marketing ROI and effectiveness through shared best practices.
• Greater consistency in brand messaging and campaigns.
• Reduced duplication and increased operational efficiency.

3. Adapt global marketing materials for Key Products to regional needs and regulations

Main activities:

• Adapt global marketing content (text, visuals, videos) to suit regional audiences.
• Adjust product messaging and positioning to meet regional market demands.
• Ensure compliance of marketing materials with local regulations in collaboration with regulatory teams.
• Align marketing efforts with regional business goals through collaboration with local sales and product teams.

Expected Results:

• Increased regional market share for key products.
• Ability to launch regional campaigns with consistent, aligned messaging.

4. Conduct regional research/analysis and guarantee a perfect understanding of the local markets

Main activities:

• Analyze data on market size, growth, trends, and competition.
• Monitor regulatory changes and their impact on business opportunities.
• Assess the market potential of internal R&D projects and external business deals.

Expected Results:

• Prioritization of high-potential business opportunities based on market potential and strategic alignment.
• Proactive identification of market opportunities and risks.

5. Monitor on regular basis the performance of Key products and Regional KP

Main activities:

• Develop and maintain performance dashboards and reports.
• Analyze trends, identify deviations from targets, and propose corrective actions.
• Collaborate with core countries and GMMD to implement corrective plans.

Expected Results:

• Increased sales revenue and market share for key products.
• Improved margins and overall profitability.
• Successful implementation of data-driven corrective actions.

6. Coordination between countries and GMMD in the launching of new products

Main activities:

• Develop and maintain launch timelines and project plans.
• Facilitate communication and information sharing between countries and GMMD.
• Ensure alignment on launch strategies, marketing materials, and promotions.
• Coordinate communication between regulatory and marketing teams (local and global).

Expected Results:

• Successful and timely new product launches that meet or exceed targets.
• Increased efficiency and reduced delays in product launches and regulatory processes.

7. Team Management & Development

Main activities:

• Provide regular feedback and coaching to team members.
• Mentor team members and support their career development.
• Facilitate training and development to enhance key competencies.
• Collaborate with General Managers to identify succession plans and mobility opportunities.

Expected Results:

• Establish a pool of qualified candidates for future leadership roles.
• Increased retention of high-performing team members.
• Smooth transitions in key leadership positions through succession and mobility planning.

Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success. Add Your Talent to Ours!

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About Us

Focusing on animal health, from the beginning

At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals’ quality of life and to shaping together the future of animal health.