Marketing Manager Beauty Care Profesional Brands

Henkel; Zapopan; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

Join a forward-thinking company where you can leverage your marketing expertise to drive e-Commerce strategies. This role offers a unique opportunity to work with a diverse team, implementing innovative solutions that enhance consumer experiences and optimize business growth. You will play a key part in shaping the future of e-Commerce at Henkel, collaborating with global and local stakeholders to develop impactful strategies. If you are ready to make a significant impact and thrive in a vibrant culture, this position is perfect for you.

Formación

• Strong understanding of marketing management and digital markets.
• Proven skills in online advertising and user experience.

Responsabilidades

• Implement global e-Commerce strategy considering local specifics.
• Analyze market data to deliver strategic e-Commerce initiatives.
• Develop and execute Joint Business Plans with key accounts.

Conocimientos

Marketing management

Digital markets understanding

Online advertising knowledge

Proactivity

Assertive communication skills

Descripción del empleo

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Implements global e-Commerce strategy comprising product/assortment, price, promotion and media taking into consideration local specifics.
• Aligns the strategy implementation with all relevant stakeholders (global e-Commerce; local Sales and Marketing).
• Sets up business models with pure players including annual contract/terms negotiation.
• Consults and develops omnichannel retailers/ROPO.
• Develops touch point strategy to improve consumer KPIs/consultation for marketing.
• Analyses market and consumer data to identify insights and leverages these to deliver strategic and tactical e-Commerce initiatives.
• Supports building up leading e-Commerce/online expertise for Henkel to exploit new online potentials.
• Fully understands and leverages the site capability and functionality of pure play customers to optimise the effectiveness of activation plans.
• Develops and maintains tracking reports for EPOS, e-Commerce concentration, market shares, key financial metrics, competitor activity, etc.
• Produces and updates monthly rolling annual volume and spend forecasts by SKU for all pure play accounts.
• Develops and executes Joint Business Plans (JBP) with key accounts to deliver the required business growth (KP) and internal stretch plan.
• Coaches and develops direct reports.
• Monitors & optimizes DAP for PP by assortment, promotion and media optimization.
• Tropicalisation of the brand.
• Budget Management.
• Brand strategy.

YOUR SKILLS

• Marketing management understanding of customer service and understanding of digital markets.
• Understanding of marketing online advertising, online retail user experience, revenue, analytics and negotiation.
• Proactivity and assertive communication skills.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.