Marketing Manager

Naviga Recruiting & Executive Search; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Marketing Manager for its Mexico City office. This pivotal role involves developing and executing strategic marketing plans to elevate the firm's brand and services across the Americas. You will collaborate with various teams to create impactful marketing campaigns, manage budgets, and measure results. The ideal candidate will have 5-8 years of marketing experience in professional services, be bilingual in English and Spanish, and possess strong critical thinking and consultative selling skills. Join a highly collaborative team and contribute to the firm's recognition in the legal market.

Formación

• 5-8 years of marketing experience in a larger professional services organization.
• Experience with a global law firm is a plus.

Responsabilidades

• Develop and execute strategic marketing plans that support brand strategy.
• Manage client-centric and data-driven integrated marketing campaigns.

Conocimientos

Bilingual in English and Spanish

Critical thinking

Consultative selling

Strategic marketing planning

Educación

BA/BS degree in marketing communications

Degree in business or related field

Descripción del empleo

Our client is a top 5 global law firm. Naviga is partnering with them to recruit a Marketing Manager for their Mexico City office.

Title:

Marketing Manager
Location: Mexico City

Reporting Relationship:

Director of Regional Marketing

Key Notes/Company Details:

• Headquartered in both Chicago, IL and London, England.
• Multi-Billion Dollar Business, Employing over 3600 Lawyers
• One of the first law firm business development departments to build a market-facing team of business developers with experience selling professional services, and remain a market leader in this area
• Culture includes individuals of high standards, providing support and collaboration throughout the business
• Partner with other marketing, business development, administrative, and executive team members to achieve business objectives
• Multi-Awards & Recognitions:
  • Diversity & Inclusion Commended Firm of the Year by Chambers Latin Lawyer 250 directory
  • Received 31 Latin American individual lawyer rankings and 15 Latin American firm rankings in the Chambers Global 2022 guide.
• The Marketing and Business Development department is a highly collaborative team of professionals who work closely across practice groups, sectors, and geographies.
• The Marketing Manager is a critical role for the Latin America marketing team with a mission to elevate the brand and services of the Mexico City office among the firm’s US and global practice groups.

Responsibilities:

• Develop and execute strategic marketing plans that deliver results that support brand strategy and focus on integration across the Americas.
• Evaluate the current campaigns (some have been developed), edit and grow them, or even recreate them to fit the target market.
• Manage client-centric and data-driven integrated marketing campaigns that deliver results against strategic priorities.
• Understand key business issues our clients are facing, market dynamics, and competitive strategies to improve messaging and go-to-market strategies.
• Develop marketing collateral and content, leveraging a solid knowledge of practice capabilities and the region’s value proposition.
• Drive an effective strategy for achieving awards and directories’ recognition that reflects the region’s practice-specific capabilities and successes on behalf of clients.
• Collaborate with Latin America leadership, lateral partner integration teams, and US marketers in the onboarding and integration of critical laterals and their client base.
• Assist with planning Mexico City's internal and external events.
• Collaborate with the office manager, office leadership, and Managing Partner to develop and manage the Mexico City marketing budget, aligning with regional and global strategic priorities.
• Measure and track the results of marketing programs and report on ROI.
• This professional will collaborate closely with colleagues in the U.S. and globally to enhance awareness of the Mexico City office’s capabilities and success, inside and outside the firm.

Background Requirements:

• 5-8 years of marketing experience in a larger professional services organization.
• Must be bilingual in English and Spanish.
• Experience with a global law firm is a plus. In addition, this individual will partner with other teams in the Marketing and Business Development Department, including communications, events, business development, administrative, and executive team members, to achieve business objectives.
• The position requires a self-starter with accomplished critical thinking skills and an understanding of Mexico City and the broader Latin American business and legal market.
• Have a consultative approach to selling.
• Needs to be articulate, professional, and a team player.
• This individual should understand sophisticated client needs and execute strategic marketing plans that reflect the issues driving the demand for legal services.
• This individual should also be able to analyze research, identify and execute cross-selling opportunities, and support integrated multijurisdictional pursuits.

Education:

BA/BS degree in marketing communications, business, or related field is required.