Marketing Manager

Brink’s Inc; Ciudad de México; Presencial; MXN 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Brink's Inc, through its PanAmericano division, is seeking a Marketing Manager in Mexico City to lead local execution of LATAM marketing strategies. You will partner with Commercial teams to drive customer engagement, demand generation, and business growth while aligning regional priorities with local market needs.

Responsibilities include translating regional strategies into local activation plans, supporting customer experience initiatives, and ensuring consistent Brink’s brand messaging in

Formación

• 5+ years in B2B Marketing or related fields.
• Experience with industries such as security, logistics, financial services, tech, or telecom is preferred.
• Strong knowledge of digital marketing, CRM, and marketing automation.
• Experience collaborating with Sales/Commercial teams.
• Fluent English and Spanish.

Responsabilidades

• Translate regional marketing strategies into local activation plans aligned with Mexico's commercial priorities and growth objectives.
• Serve as the primary marketing partner for the Mexico Commercial organization, supporting customer engagement, demand generation, sales enablement, and business growth initiatives.
• Generate actionable customer, competitor, and market intelligence to strengthen commercial decision-making and go-to-market effectiveness.
• Manage local execution of integrated marketing campaigns, digital initiatives, lead generation programs, and performance optimization activities that contribute to pipeline growth.
• Support customer experience initiatives and communications while ensuring consistent Brink’s brand and marketing standards in the Mexican market.

Conocimientos

B2B marketing

Marketing strategy

CRM

Digital marketing

Sales collaboration

Fluent English/Spanish

Herramientas

CRM

Marketing automation

Descripción del empleo

PanAmericano is a division of The Brink’s Company (NYSE:BCO), is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We have an exciting opportunity for a Marketing Manager

Role Objective

Leads the local execution of LATAM marketing strategies in Mexico, partnering with Commercial teams to drive customer engagement, demand generation, and business growth while ensuring alignment between regional priorities and local market needs.

Key Responsibilities

• Translate regional marketing strategies into local activation plans aligned with Mexico’s commercial priorities and growth objectives.
• Act as the primary marketing partner for the Mexico Commercial organization, supporting customer engagement, demand generation, sales enablement, and business growth initiatives.
• Generate actionable customer, competitor, and market intelligence to strengthen commercial decision-making, customer segmentation, account prioritization, and go-to-market effectiveness.
• Manage the local execution of integrated marketing campaigns, digital initiatives, lead generation programs, and performance optimization activities that contribute to pipeline growth.
• Support customer experience initiatives, customer engagement programs, events, and communications while ensuring consistent application of Brink’s brand, messaging, and marketing standards within the Mexican market.

Required Qualifications

• 5+ years in B2B Marketing or related fields
• Experience within industries such as security services, logistics, financial services, technology, telecommunications, business services, or other B2B sectors is preferred.
• Strong knowledge of digital marketing, CRM, and marketing automation
• Experience working with Sales/Commercial organizations
• Fluent English and Spanish.