Mexico FinTech Marketing Director – On-Site (CDMX)

MatchaTalent; Región Centro; Presencial; MXN 1.500.000 - 2.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hedging? Not applicable

Descripción de la vacante

A confidential fintech client seeks an accomplished Marketing Director to lead the Mexico marketing organization from Ciudad de México, reporting to the Board.

You will develop and execute the overall marketing strategy, build a high‑performing team, drive brand growth and customer acquisition, and manage integrated campaigns, partnerships, and performance marketing while ensuring regulatory compliance and alignment with global objectives.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related discipline.
• Mexican national.
• 8–10 years of progressive marketing experience with senior leadership responsibilities.
• Experience leading integrated marketing strategies, brand development, and growth initiatives.
• Strong leadership with cross-functional teams and external agency partners.
• FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or high-growth consumer businesses preferred.
• Deep expertise in digital marketing, brand management, performance marketing, social media, influencer marketing, and customer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent executive leadership and communication skills; professional English required.

Responsabilidades

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Conocimientos

Executive leadership

Stakeholder management

Strategic planning

Communication

Digital marketing

Brand management

Performance marketing

Educación

Bachelor's degree in Marketing or related

Descripción del empleo

A confidential fintech client seeks an accomplished Marketing Director to lead the Mexico marketing organization from Ciudad de México, reporting to the Board.

You will develop and execute the overall marketing strategy, build a high‑performing team, drive brand growth and customer acquisition, and manage integrated campaigns, partnerships, and performance marketing while ensuring regulatory compliance and alignment with global objectives.