Marketing Coordinator

Yara International; Región Centro; Presencial; MXN 560,000 - 935,000; Jornada completa

Descripción de la vacante

A global agriculture company in Mexico is seeking a Marketing Manager to implement local marketing strategies and manage the marketing budget. The ideal candidate has a background in agronomy or marketing, with at least 3 years of relevant experience and strong B2B sales skills. This role offers a chance to make a significant impact on the company's growth in the region.

Formación

• 3 years of relevant experience in a marketing department.
• Experience in planning and execution of marketing strategies.
• Strong understanding of Sales dynamics.

Responsabilidades

• Implement local marketing strategy to drive sales.
• Manage marketing budget and track effectiveness.
• Develop B2B marketing tools and collaborate with sales team.

Conocimientos

Analytical skills

Creativity

B2B sales experience

Marketing strategy development

Educación

Agronomic engineer

MBA or MS in marketing

Descripción del empleo

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

Yara is a Norwegian company, world leader in the production and marketing of nitrogenous fertilizers and industrial applications. Our mission is to responsibly feed the world and protect the planet. We have been present in Latin America since 1965 and have a global presence with more than 17,000 employees and sales in 160 countries.

Our fertilizers, programs, and technologies for crop nutrition increase yields, improve product quality, and reduce the environmental impact of agricultural practices. Our industrial and environmental solutions improve air quality, reducing emissions from industry and transportation, and serve as a key ingredient in the production of a wide range of products. We foster a culture that promotes the safety of our employees, contractors, and communities.

Responsibilities

• Elaborate and implement a local marketing strategy focused on directly and indirectly enabling sales and commercial success. Deploy marketing strategy into an implementation plan with proper follow up.
• Enhance/develop hands-on B2B marketing tools and activities focused toward internal and external sales force (distributor's commercial organization) in order to enable sales. Collaborate with Business Development and Sales in demand generation activities and solution creations.
• Responsible for accurate management of marketing budget and resources aligning usage with the Business Development Manager and Commercial Managers in the regions. Follow up on budget usage and measurement of effectiveness to drive decisions and priorities using dashboard and key indicators. Purchases to be fully aligned with Procurement Excellence principles and processes.
• Responsible to form, coordinate and manage the local marketing team that will report to him/her and to interact with Business Development team.
• Ultimately responsible for Value Proposition creation, alignment with Solution Brands process, brand architecture consistency and brand/solution positioning. Coordinate trademarks process locally and guarantee alignment with Yara Identity manual (branding, packaging audits, etc.).
• Analyze market (Market Share, Brand Awareness, TOM, BAI, Positioning, Segmentation, Customer Journeys, NPS, CSAT) aligned with the Yara way of working. May include other local initiatives such as Mystery Shopper, Focus Groups, etc.
• Interact/collaborate with Latam and Central Marketing Team in order to get steer and support in fully deploying Yara Marketing Strategy. Provide local support to implement initiatives with BULA Communication, BULA Digital Marketing and BULA Brand Managers.
• Build and follow up Marketing Dashboard and KPIs

Profile

• Agronomic engineer, marketing oriented. MBA or an MS in marketing is a plus
• 3 years of relevant experience, preferably in a marketing department with knowledge and experience in planning and execution
• Background could be in Agronomy (with Sales/Marketing Experience and strong Sales orientation), Marketing or Sales (with basic agronomic competences)
• Direct B2B sales experience is a strong plus
• Experience in driving changes, searching for excellence, with a sense of urgency
• Strong research and analytical skills in order to take fact based decision
• Ability to think creatively and innovatively and participate proactively to Senior Management meetings
• Built and control budget
• Strong understanding of Sales dynamics and orientation toward impacting commercial activities
• Ability to build/redefine strategy and implement end-to-end changes and innovations with strong focus on Sales

Additional Information

Contact details

Brenda Salazar
People & Culture Analyst
[e-mail]

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Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing to do, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks.

As part of our recruitment process, where permitted by local law, we may conduct reference and background checks. These checks will only be performed when deemed necessary for the nature of the job. Candidates will be informed by HR before any background checks are initiated.