Marketing Content Specialist

Zoho Latam; Santiago de Querétaro; Presencial; MXN 350,000 - 500,000; Jornada completa

Descripción de la vacante

A leading technology company in Querétaro is seeking a Bilingual Content Specialist to create and manage high-performing localized content in Spanish and English. Ideal candidates should have experience in copywriting, content strategy, and SEO, along with strong communication skills. This role involves content creation across various formats and collaboration with product and marketing teams. Competitive compensation and dynamic work environment offered.

Formación

• Strong written and verbal Spanish & English communication skills required.
• Proven experience in content creation for digital marketing.
• Ability to manage multiple content projects.

Responsabilidades

• Plan, write, and optimize Spanish-language content.
• Translate and localize English content.
• Track content performance using various tools.

Conocimientos

Copywriting

Content strategy

SEO

Digital advertising

Bilingual communication

Herramientas

WordPress

Google Analytics

Ahrefs

Descripción del empleo

Bilingual Content Specialist (Spanish/English)

Location: On site (Querétaro) | Department: Marketing | Seniority: Mid-level

We’re looking for a Written Content Specialist to create and manage high-performing, localized content that drives traffic, builds brand visibility, and generates leads across Spanish-speaking markets. The ideal candidate has strong experience in copywriting, content strategy, SEO, and digital advertising. Experience in B2B SaaS or the business software industry is a plus.

What You’ll Do

• Plan, write, and optimize compelling Spanish-language content across various formats: blogs, ads, e-books, landing pages, product pages, video scripts, and more.
• Translate and localize English content to resonate with Spanish-speaking audiences in Latin America and Spain.
• Work closely with product, design, and marketing teams to ensure messaging accuracy and brand consistency.
• Use CMS platforms to update and publish optimized content with a strong SEO focus.
• Conduct keyword research and use SEO tools to grow organic traffic.
• Track content performance using a variety of tools translating insights into action.
• Proofread and review content for clarity, grammar, and tone before publication.
• Stay on top of industry trends, competitors, and evolving content best practices.
• Help drive paid media strategies by supporting campaign copy and content alignment.

What You Bring

• Strong written and verbal Spanish & English communication skills (business-level proficiency required).
• Proven experience in content creation for digital marketing, especially SEO-focused and lead-generating content.
• Ability to manage multiple content projects from strategy to execution.
• Experience working with CMS platforms (WordPress, Webflow, or similar).
• Strong grasp of SEO best practices and tools (Ahrefs, Screaming Frog, etc.).
• Familiarity with analytics tools (Google Analytics, Data Studio, etc.).
• Understanding of SaaS business applications like CRM, Marketing, Help Desk, or Project Management tools.
• Basic knowledge of HTML/CSS is a plus.
• Previous experience in social media content or ad copywriting is a bonus.