Marketing Campaign Specialist

Farmers Insurance; Estado de México; Remote; MXN 335,000 - 614,000; Full time

Benefits offered by this job

Performance bonuses

Health insurance

Paid time off

Training & development

Job summary

FBS is seeking a marketing campaigns specialist to drive end-to-end direct mail and email initiatives across platforms. You will code HTML, deploy personalized emails, and monitor campaigns to ensure timely delivery and KPI achievement.

You will analyze data to extract insights, support audience segmentation, and collaborate with strategy and analytics teams to optimize spend and performance. This is a fully remote role requiring strong collaboration and proactive execution.

Qualifications

• Email campaign build and execution experience including HTML coding and key platforms.
• Direct Mail campaign and execution experience.
• Customer Acquisition or Lifecycle Marketing experience.
• Ability to synthesize data to gain insights and provide recommendations.
• Experience with forecasting and budgeting marketing spend and campaign performance.

Responsibilities

• Manage end-to-end build-out of direct mail and email campaigns across platforms.
• Lead management and optimization of in-market campaigns to meet KPIs and provide ongoing data reporting.
• Execute email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding and personalization.
• Support direct mail production and deployment, coordinating timelines and vendor deliverables.
• Analyze weekly campaign performance for management reporting and support audience management and segmentation.

Skills

Email campaigns

HTML coding

Lifecycle Marketing

Data analysis

Forecasting

Budgeting

Customer Acquisition

Tools

Salesforce Marketing Cloud

Braze

Dreamweaver

Figma

Job description

Leverages marketing analytics and supports the day-to-day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness.

Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.

Essential Job Functions

• Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
• Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
• Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
• Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
• Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
• Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
• Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
• Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
• Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.

Job Accountabilities

• Owns campaign execution and in-market optimization for direct mail and email, including HTML coding
• Serves as a key operational partner to strategy leads, translating plans into execution
• Ensures data accuracy, tracking integrity, and performance visibility across campaigns
• Drives continuous improvement through data analysis and executional insights
• Fully Remote

Requirements

Preferred Qualifications

• Email campaign build and execution experience including HTML coding, Salesforce Marketing Cloud, Braze, Dreamweaver and Figma.
• Direct Mail campaign and execution experience.
• Customer Acquisition or Lifecycle Marketing experience.
• Ability to synthesize data to gain insights and provide recommendations.
• Experience with forecasting and budgeting marketing spend and campaign performance.

What Makes You Successful

• Proactive and self-driven.
• Detail-oriented and organized.
• Strong analytical mindset.
• Comfortable working independently.
• Able to navigate ambiguity and changing priorities.
• Collaborative, adaptable, and results-oriented.

Competitive compensation and benefits package:

• Performance-based bonuses
• Career development and training opportunities
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Note: Benefits differ based on employee level.

Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.

Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.

Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict-of-interest and external engagement policies prior to the start date or as soon as such circumstances arise.

Failure to comply with these conditions may impact the hiring decision or employment continuation.