Marketing Automation Specialist (Pardot)

InfoTrust; México; A distancia; USD 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading company in digital analytics seeks a Marketing Automation Specialist with expertise in Pardot and Salesforce CRM. This role involves designing and executing marketing campaigns, enhancing lead management strategies, and collaborating with sales teams to optimize performance. Successful applicants will have a keen analytical mindset and a passion for driving marketing success.

Formación

• Deep hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
• Strong attention to detail with a keen eye for design.
• Experience in building automations independently.

Responsabilidades

• Build and launch full-cycle marketing campaigns including emails and landing pages.
• Enhance and maintain lead scoring and reporting models.
• Collaborate with sales leadership for integration insights.

Conocimientos

Campaign Building

Marketing Attribution Models

Lead Scoring

Email Marketing Best Practices

Analytical Skills

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Salesforce CRM

Pardot

Apollo

WordPress

Descripción del empleo

Marketing Automation Specialist (Pardot)

Mexico

Marketing Automation Specialist (Full-Time)

Location: Remote, Mexico

About InfoTrust

InfoTrust is a global, privately-owned consulting and solutions agency dedicated to unlocking the power of data to drive marketing performance and business growth. We specialize in digital analytics, media enablement, and privacy-centric solutions that help the world’s largest brands optimize their marketing strategies. Our culture is built on passion, ownership, diversity, trust, respect, and continuous growth—values that have earned us multiple "best places to work" awards, including a Great Place to Work certification and recognition as the #1 place to work in Ohio.

About this Role

We are looking for a highly experienced Marketing Automation Specialist with deep expertise in Salesforce Marketing Cloud Account Engagement (formerly known as “Pardot”) and Salesforce CRM. In this role, you’ll be the subject matter expert responsible for building and optimizing marketing campaigns that drive demand generation, improve lead quality, and support the revenue team’s success. This is a high-ownership opportunity to take full control of campaign execution, automation, and lead management strategies.

Responsibilities:

• Build and launch full-cycle marketing campaigns including emails, newsletters, segmentation lists, landing pages, and forms within Pardot.
• Design and execute drip/nurture campaigns to move MQLs to SQLs and support the sales team’s ability to convert leads.
• Enhance and maintain lead scoring, grading, and attribution models in Pardot and Salesforce to support effective reporting and decision-making.
• Partner with sales leadership to ensure seamless integration and actionable insights from Pardot to Salesforce.
• Create and manage dashboards and campaign reporting within Pardot and Salesforce to monitor campaign performance and ROI.
• Collaborate with the team to create campaigns using outbound prospecting tools such as Apollo.
  
  

You could be a great fit if:

• You have deep hands-on experience with Salesforce Marketing Cloud Account Engagement (FKA Pardot) and Salesforce CRM and understand how the two are connected and support one another.
• You’re highly skilled in campaign building—from segmentation to launch to reporting.
• You understand marketing attribution models and how to translate insights into action.
• You’re confident building automations, forms, and lead management flows independently.
• You have a strong attention to detail and a keen eye for email marketing best practices and design.
• You’re analytical, proactive, and comfortable working independently with minimal direction.
• You’re passionate about collaborating with sales and marketing stakeholders to deliver measurable results.

Bonus:

• Experience using Apollo or other outbound prospecting platforms.
• Familiarity with newsletter growth strategies and email list building.
• Prior experience with AI-based lead scoring in Pardot.
• Working knowledge of WordPress for landing page or content publishing.

You shouldn’t apply if:

• You’re primarily a Salesforce CRM admin without deep Pardot/MCAE experience.
• You prefer structured environments with detailed handoffs versus taking ownership and figuring things out.
• You’re not comfortable working independently or managing campaign operations end-to-end.

Logistics:

We are a US-based company and have employees across the globe. We are excited to be expanding our candidate base to Mexico! We are looking for someone that is willing to work EST and ready to collaborate!

Why work here?

At InfoTrust, employees are deeply connected to our core values and have the opportunity to make a meaningful impact and be their best selves every day. Our Core Values include:

• Earn Trust: Deliver on what you promise.
• Be Respectful: Don't be an a**hole.
• Promote Diversity: Seek understanding and be inclusive.
• Take Ownership: There is no "they.” Take initiative.
• Grow Every Day: Learn and apply.
  Contribute With Passion: Desire to do good. Give to grow.
  
  

At InfoTrust, we believe our success is someone else’s miracle. Giving back to the communities in which our team members live and work is a key part of who we are; we made this “official” with the formation of the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization. Learn more here .

Diversity is one of our six core values at InfoTrust. InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We aim to hire strong, diverse teams built from different backgrounds, experiences, and identities. We are building an inclusive, supportive place for you to do the best work of your career.

Job descriptions are not perfect, and we know you may not check every box. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. Don’t let that be you—apply if you are interested!

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