Marketing Automation Manager

Ericsson AB; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Ericsson, a través de su Marketing & Communications Hub en México, busca un Marketing Automation Campaign Manager para liderar campañas multicanal usando Adobe Marketo Engage y colaborar con equipos globales. La posición requiere 2-4 años de experiencia en Marketo, conocimiento de Salesforce y habilidades de gestión de proyectos; el inglés fluido es obligatorio.

Ofrecen un entorno internacional, crecimiento profesional y la oportunidad de impactar en la generación de leads en la región de las

Formación

• Experiencia práctica con Marketo Engage para gestión de campañas.
• Fuerte experiencia en automatización de marketing y gestión de campañas.
• Experiencia en nurturing de leads, segmentación, email marketing y optimización de campañas.
• Capacidad para gestionar múltiples proyectos y trabajar de forma independiente.
• Fuerte gestión de stakeholders y habilidades de comunicación.
• Inglés fluido obligatorio.

Responsabilidades

• Ejecutar y optimizar campañas de marketing multicanal con Marketo.
• Construir y gestionar campañas de correo, programas de nurturing y journeys.
• Traducir requisitos de negocio en soluciones de automatización.
• Apoyar segmentación de audiencias, nurturing y personalización.
• Monitorear rendimiento de campañas y proponer mejoras.
• Colaborar con stakeholders globales y guiar campañas.
• Gestionar procesos entre Marketo y Salesforce.
• Solucionar problemas de campañas y asegurar entrega.

Conocimientos

Marketo Engage

Marketing automation

Lead nurturing

Segmentation

Email marketing

Campaign optimization

Project management

Stakeholder management

English fluency

Salesforce CRM

Marketo certification

Herramientas

Adobe Marketo Engage

Salesforce CRM

Descripción del empleo

Marketing Automation Manager

Empresa : Ericsson Tipo de empleo : Tiempo completo Mexico JobCopilot will tailor your resume and auto-fill the application

Descripción del trabajo - Marketing Automation Manager

Join our Team

About this opportunity

Join Ericsson's Marketing & Communications Hub, our global in-house agency, as a Marketing Automation Campaign Manager. In this role, you will lead the execution and optimization of multi-channel marketing campaigns using Adobe Marketo Engage, helping drive engagement, lead generation, and business impact across the Americas region. You will work closely with marketing, sales, analytics, and other stakeholders in a fast-paced, international environment.

What you will do

• Execute and optimize end-to-end marketing campaigns using Marketo.
• Build and manage email campaigns, nurture programs, and customer journeys.
• Translate business requirements into automated marketing solutions.
• Support audience segmentation, lead nurturing, and personalization strategies.
• Monitor campaign performance and recommend improvements.
• Collaborate with global stakeholders and provide campaign guidance.
• Manage campaign processes between Marketo and Salesforce.
• Troubleshoot campaign issues and ensure delivery excellence.

The skills you bring

• 2-4 years of hands-on experience with Adobe Marketo Engage.
• Strong background in marketing automation and campaign management.
• Experience with lead nurturing, segmentation, email marketing, and campaign optimization.
• Ability to manage multiple projects simultaneously and work independently.
• Strong stakeholder management and communication skills.
• Fluent English, both written and spoken (mandatory)
• Experience with Salesforce CRM is a plus.
• Marketo certification is an advantage

Important: Please ensure your CV is submitted in English.

Why join Ericsson?At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next. Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.

Primary country and city: Mexico (MX) || Mexico City

Req ID:789075