Marketing Automation & Analytics Engineer

Zillow Group; Chihuahua; A distancia; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

Zillow Group is seeking a Marketing Technologist to build and run the marketing tech stack, from landing pages to AI automations. You will work across marketing, product, engineering, and vendor teams to accelerate delivery, ensure data quality, and drive informed decisions.

This teleworker role supports teams across Mexico with occasional travel to Mexico City. You will design AI-powered automations, implement GTM tags, analyze data in Amplitude and Databricks, and manage experiments in

Formación

• Bachelor's degree in a related field or equivalent experience.
• 5+ years in marketing technology or technical program management.
• Hands-on experience building landing pages, implementing tags in Google Tag Manager and building audiences in a CDP.
• Experience with an enterprise CMS or WordPress.
• Hands-on experience with AI tools and automation platforms (e.g. Claude, ChatGPT or Cursor) and automation platforms (e.g. Zapier).
• Experience building and analyzing web experiments (e.g. Optimizely).
• Working knowledge of web analytics tools (e.g. Amplitude, Fullstory or Databricks).
• Comfortable building data visualizations or dashboards and presenting findings to non-technical partners.
• Experience managing cross-team work with Jira and agile methods, especially Scrum.

Responsabilidades

• Build and launch landing pages and site features in the CMS, implement and QA tags in GTM, and build CDP audiences.
• Design AI-powered automations and workflows to remove manual work.
• Analyze data in Amplitude, Fullstory or Databricks and turn insights into dashboards.
• Launch and analyze web experiments in Optimizely and present readouts to stakeholders.
• Identify gaps in process and tooling and streamline handoffs and documentation.
• Own day-to-day health of the web marketing stack and data quality.
• Onboard new platforms end-to-end, including security reviews and training.
• Manage cross-team work with Jira and keep sprint/release plans aligned.

Conocimientos

Marketing technology

Program management

Web analytics

Data visualization

Cross-functional collaboration

Educación

Bachelor's degree or equivalent

Herramientas

Google Tag Manager

CDP

Optimizely

Amplitude

Fullstory

Databricks

Jira

Confluence

Descripción del empleo

Zillow Group is seeking a Marketing Technologist to build and run the marketing tech stack, from landing pages to AI automations. You will work across marketing, product, engineering, and vendor teams to accelerate delivery, ensure data quality, and drive informed decisions.

This teleworker role supports teams across Mexico with occasional travel to Mexico City. You will design AI-powered automations, implement GTM tags, analyze data in Amplitude and Databricks, and manage experiments in