Marketing Assistant: Content, Campaigns & Analytics

JAST Media; México; Remoto; MXN 340.000 - 520.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Full remote work benefits

Health insurance

Professional development

Descrizione del lavoro

Our client, a prominent educational technology company, is seeking a Content Marketing Specialist to join a fully remote team. You will develop and execute a comprehensive content strategy, producing high-quality written and multimedia content for blogs, websites, social media, and email campaigns.

Responsibilities include SEO optimization, editorial calendar management, and collaboration with designers and marketing teammates to deliver engaging content.

Competenze

• Bachelor's degree in Marketing or related field.
• 3+ years in content marketing or digital marketing.
• Ability to create high-quality content for diverse audiences.
• Strong SEO knowledge and content optimization.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• Experience with CMS like WordPress.
• Familiarity with Google Analytics to measure content performance.
• Ability to work independently and manage multiple remote projects.
• Creative storytelling mindset.

Mansioni

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish content across blogs, websites, social media, and emails.
• Perform keyword research and optimize content for SEO.
• Manage editorial calendar and on-time delivery.
• Collaborate with designers and marketing teammates.
• Distribute content across channels including social, email, and partner platforms.
• Analyze content performance and adjust strategy.
• Stay current with industry trends in content marketing and digital media.
• Ensure content aligns with brand voice and style guidelines.

Conoscenze

SEO knowledge

Content strategy

Copywriting

WordPress

Spanish writing

English proficiency

Analytics (GA)

Remote work

Formazione

Bachelor's degree in Marketing/Communications

Strumenti

WordPress

Google Analytics

Descrizione del lavoro

About the Role

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative mindset and a passion for storytelling.

Benefits

• Competitive salary and full remote work benefits.
• Comprehensive health insurance.
• Opportunities for professional development and training in content strategy and digital marketing.
• Collaborate with a diverse and talented team