Marketing and Loyalty Manager

PepsiCo; Ciudad de México; Presencial; MXN 30,000 - 70,000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Loyalty Associate Marketing Manager, where your expertise in digital marketing and consumer engagement will drive brand loyalty and maximize consumer lifetime value. You'll have the opportunity to lead innovative strategies, collaborate with diverse teams, and influence the future of iconic brands recognized globally. This role offers a dynamic environment where creativity meets technology, allowing you to make a tangible impact on business growth and consumer relationships. If you're passionate about leveraging data to create engaging experiences, this is the perfect opportunity for you.

Servicios

Flexible working arrangements

Financial wellness programs

Recognition programs

Specialized training tailored to the role

Opportunities for daily learning and development

Formación

• 4+ years of experience in technology or consumer goods industry.
• Experience in loyalty programs and consumer-centric projects.

Responsabilidades

• Lead consumer engagement strategy and loyalty programs.
• Collaborate with stakeholders to enhance technological capabilities.

Conocimientos

Digital Marketing

Project Management

Analytical Skills

Strategic Thinking

Communication Skills

Educación

Bachelor's Degree in Marketing or related field

Descripción del empleo

Resumen

Who Are We Looking For?

• At least 4 years of experience in the technology industry, consumer goods, brands, or related fields.
• Previous experience working in loyalty programs or consumer-centric projects.
• Digital marketing and brand positioning experience.
• Strong strategic and business thinking skills.
• Strong analytical skills and ability to generate insights, bringing cross-industry best practices into the business.
• Results-oriented mindset.
• Strong project management, presentation, and communication skills.

If you are interested in this opportunity, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through various programs.
• Internal digital platforms that promote self-learning.
• Development programs focused on leadership skills.
• Specialized training tailored to the role.
• Learning experiences with internal and external providers.
• Recognition programs for seniority, behavior, leadership, and life milestones.
• Financial wellness programs to help you reach your goals at all life stages.
• Flexible working arrangements to balance personal and work life.
• Benefits for your family, including wellness programs, discounts, scholarship programs for children, and aid plans for various life moments.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We believe diversity fosters innovation.

Responsibilities

We Are PepsiCo

Join PepsiCo and Dare for Better! We are a place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies globally, with iconic brands consumed more than a billion times daily in over 200 countries.

Our product portfolio includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, which have been part of Mexican homes for over 116 years.

A career at PepsiCo means working in a culture where everyone is welcome. Here, you can dare to be yourself. Regardless of who you are, where you're from, or who you love, you can influence those around you and make a positive impact.

Know more:PepsiCoJobs

Join PepsiCo, dare for better.

Qualifications

The Opportunity

The Loyalty Associate Marketing Manager leads the consumer engagement strategy within PMF, focusing on long-term planning and short-term implementation of our consumer lifetime value and loyalty programs within our digital ecosystem. The goal is to maximize consumer lifetime value, create engaging 1:1 experiences through data and technology, and accelerate business growth while building advocates for our brand initiatives and programs.

Your Impact

Your scope as Brand Associate Manager includes:

• Leading the loyalty strategy across platforms, demonstrating value through data collection and increased consumer lifetime value.
• Consolidating the consumer ecosystem vision and enhancing technological capabilities.
• Achieving data acquisition and activation goals.
• Collaborating with stakeholders and external partners to deliver value through technology and data.
• Managing budget planning and execution.
• Partnering with brands to involve them actively in the loyalty ecosystem, demonstrating value and building trust, and managing PEP assets.
• Aligning strategies with local, regional, and global teams to ensure optimal negotiations.
• Supporting the annual operating plan (AOP) process for functional and marketing areas.
• Developing and executing platform brand strategies and positioning it as a digital product.
• Implementing data-driven loyalty strategies to generate brand advocates.
• Creating consumer value propositions to retain customers.