Marketing and Loyalty Manager

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 50,000 - 90,000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Loyalty Associate Marketing Manager to lead consumer engagement initiatives. This role focuses on developing and executing loyalty strategies that maximize customer lifetime value through innovative digital solutions. You'll collaborate with diverse teams to enhance brand positioning and drive data-driven marketing efforts. Join a company that values inclusivity and fosters a culture of continuous learning, where your contributions will have a meaningful impact on consumer experiences and brand loyalty.

Servicios

Flexible work arrangements

Leadership development programs

Recognition programs

Financial wellness programs

Family benefits

Formación

• At least 4 years in technology or consumer goods.
• Experience with loyalty programs and consumer-centric projects.

Responsabilidades

• Lead loyalty strategy and consumer engagement initiatives.
• Collaborate with stakeholders to enhance technological capabilities.
• Manage budget and support annual operating plan.

Conocimientos

Digital Marketing

Project Management

Analytical Skills

Consumer Engagement

Strategic Thinking

Educación

Bachelor's Degree

Descripción del empleo

Resumen

Who Are We Looking For?

• At least 4 years of experience in the technology industry, consumer goods, brands, or related fields.
• Previous experience working with loyalty programs or consumer-centric projects.
• Digital marketing and brand positioning experience.
• Strong strategic and business thinking skills.
• Excellent analytical and insights-generation skills to bring cross-industry best practices into the business.
• Results-oriented mindset.
• Strong project management, presentation, and communication skills.

If this opportunity interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop daily through various programs.
• Internal digital platforms promoting self-learning.
• Leadership development programs.
• Role-specific training.
• Learning experiences with internal and external providers.
• Recognition programs for seniority, behavior, leadership, and life moments.
• Financial wellness programs.
• Flexible work arrangements to balance personal and professional life.
• Family benefits including wellness line, discounts, scholarship programs, and aid plans.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We believe diversity fosters innovation.

Responsibilities

We Are PepsiCo

Join PepsiCo and Dare for Better! We are a place for curious minds, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to improve the world.

Being part of PepsiCo means being part of one of the largest food and beverage companies, with iconic brands consumed over a billion times daily in more than 200 countries.

Our product portfolio includes 22 globally recognized brands like Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, cherished in Mexican homes for over 116 years.

A career here means embracing a culture of inclusivity. Be yourself, influence others positively, and make an impact worldwide.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Qualifications

The Opportunity

The Loyalty Associate Marketing Manager leads the Consumer Engagement team, focusing on the strategy for loyalty and consumer engagement within PMF. This includes developing long-term plans and short-term implementations of our digital ecosystem, aiming to maximize lifetime value, create personalized experiences through data and technology, and accelerate business growth.

Your Impact

Your scope as Brand Associate Manager includes:

• Delivering the loyalty strategy across platforms, demonstrating value through data collection and consumer lifetime value growth.
• Consolidating the consumer ecosystem vision and enhancing technological capabilities.
• Achieving data acquisition and activation goals.
• Collaborating with stakeholders and external partners to deliver value via technology and data.
• Managing budget planning and execution.
• Inspiring brand teams to participate actively in the loyalty ecosystem, building trust and managing brand assets.
• Aligning strategies with local, regional, and global teams for optimal negotiations.
• Supporting the annual operating plan (AOP) process.
• Creating and executing platform branding and positioning strategies.
• Developing data-driven loyalty strategies to foster brand advocates.
• Defining the consumer value proposition to enhance retention.