Marketing Analytics and Reporting Specialist - Puebla Hybrid

Ellucian Company L.P.; San Andrés Cholula; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global education technology leader is seeking a Marketing Analytics & Reporting Specialist in San Andrés Cholula, Puebla. This role focuses on interpreting marketing performance metrics and providing actionable insights to stakeholders. The ideal candidate has over 2 years of experience in marketing analytics and strong skills in data structures. Comprehensive health coverage, bonuses, and professional development opportunities are part of the benefits package.

Servicios

Comprehensive health coverage

Christmas bonus 30 days

Saving fund

Monthly food coupon

15 workdays vacation

Thrive Flex Program

5 charitable days

Diversity and inclusion programs

Parental leave

Employee referral bonuses

Tuition Reimbursement Assistance

Professional development opportunities

Formación

• 2+ years of experience in Marketing Analytics or related role.
• Strong skills in data structures.
• Familiarity with marketing KPIs such as MQLs, conversion rates, engagement metrics, and attribution models.

Responsabilidades

• Act as the primary data liaison between Marketing Operations and cross-functional teams.
• Interpret performance data and provide actionable insights.
• Facilitate data-driven decision-making.
• Provide insights and recommendations to optimize campaigns.
• Identify opportunities to streamline data collection and visualization processes.

Conocimientos

Data structures

Marketing KPIs

Herramientas

Tableau

Google Analytics

Marketo

Salesforce

ON24

Descripción del empleo

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian\'s AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian\'s innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

About the Opportunity

We are looking for a Marketing Analytics & Reporting Specialist to interpret the collection, analysis, and distribution of marketing performance metrics across multiple platforms, including Google Analytics (GA), Marketo, Salesforce (SFDC), and ON24. This role will ensure that campaign and tactic-level data is accurate, digestible, and actionable for stakeholders such as Campaign Managers, Digital Marketing, and Customer Success Digital teams. This role also serves as a data liaison across teams, translating complex data into clear, actionable insights. You will be responsible for interpreting performance metrics and guiding stakeholders in understanding trends, opportunities, and areas for optimization.

Where you will make an impact

• Act as the primary data liaison between Marketing Operations and cross-functional teams.
• Interpret performance data and provide actionable insights to Campaigns, Digital Marketing, and Customer Success Digital teams from existing reporting in Tableau, GA, Marketo, Salesforce, and ON24 for campaigns and tactics.
• Facilitate data-driven decision-making by translating analytics into strategic recommendations.
• Provide insights and recommendations based on performance data to optimize campaigns.
• Identify opportunities to streamline data collection and visualization processes.
• Able to identify data analysis errors and work with the Business Intelligence Team to fix.
• Deep understanding of CRM fields involved in analytics.

What you will bring

• 2+ years of experience in Marketing Analytics, Marketing Operations, or related role.
• Strong skills in data structures.
• Familiarity with marketing KPIs such as MQLs, conversion rates, engagement metrics, and attribution models.

What makes #Ellucianlife

• Comprehensive health coverage: family major medical expenses, dental and life insurance.
• Christmas bonus 30 days
• Saving fund
• Monthly food coupon
• 15 workdays vacation
• Thrive Flex Program that allows you to contribute towards your health, financial or learning interests
• 5 charitable days to support the community that supports us
• Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Pride and Go Green to name a few.
• Parental leave
• Employee referral bonuses to encourage the addition of great new people to the team
• We Foster a learning culture with:
• Tuition Reimbursement Assistance
• Professional development opportunities