Marketing Analytics Analyst

Banamex; Ciudad de México; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Citi in Mexico City is seeking a Dig Mkt Analytics Int Officer, a developing professional role in marketing analytics. You will support analytics projects, build dashboards with Power BI, analyze web/mobile data, and translate insights into actionable recommendations for business decisions.

Qualifications include 1–3 years in digital analytics, experience with Google Analytics, Adobe Analytics, SQL, and visualization tools; strong attention to detail and communication skills; ability to

Formación

• 1 to 3 years of experience in digital analytics or business analytics.
• Experience in digital environments (ecommerce, banking digital and media).
• Proficiency with analytics tools (Google Analytics, Adobe Analytics, Mixpanel, Amplitude).
• Knowledge of SQL for data extraction.
• Experience with visualization tools (Power BI, Tableau, Looker Studio, Qlik).
• Knowledge of ETL and data handling in Excel and Python/R (desirable).
• Ability to structure conversion models, attribution and segmentation.
• Ability to interpret key metrics (CTR, Bounce Rate, Conversion Rate, LTV, CAC).
• Critical thinking to transform data into actionable insights.

Responsabilidades

• Supports the delivery of ongoing projects.
• Support the coordination, consolidation, evaluation, and presentation and explanation of various analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citi, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Conocimientos

Marketing analytics

Data analysis

Communication

Team collaboration

Educación

Bachelor's degree in Marketing, Economics, Statistics or related field

Herramientas

Google Analytics

Adobe Analytics

Power BI

Tableau

Looker Studio

Qlik

Descripción del empleo

Citi in Mexico City is seeking a Dig Mkt Analytics Int Officer, a developing professional role in marketing analytics. You will support analytics projects, build dashboards with Power BI, analyze web/mobile data, and translate insights into actionable recommendations for business decisions.

Qualifications include 1–3 years in digital analytics, experience with Google Analytics, Adobe Analytics, SQL, and visualization tools; strong attention to detail and communication skills; ability to