Marketing Analyst, Gemini, Media Lab

Google Inc.; Ciudad de México; Presencial; MXN 738,000 - 1,109,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico seeks a Marketing Analytics professional to enhance campaign strategies through data analytics and measurement insights. The ideal candidate will have at least 3 years of digital marketing experience and a relevant Bachelor's degree. This role requires proficiency in Python and SQL for data extraction and analysis, and familiarity with data visualization tools like Looker. Join us to drive impactful marketing solutions.

Formación

• 3 years of experience in digital marketing or related fields.
• Experience with brand or conversion lift measurement.
• Knowledge of analysis of survey data.

Responsabilidades

• Develop marketing solutions using data analytics.
• Build measurement and reporting plans for campaigns.
• Analyze and report media effectiveness.

Conocimientos

Data analytics

Campaign measurement

Visual storytelling

Python

SQL

Educación

Bachelor's degree in a relevant field

Herramientas

Looker

Statistical modeling techniques

Descripción del empleo

Overview

Mid-level role with experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Required qualifications

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
• Experience with brand or conversion lift measurement, or in a related digital marketing field.
• Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.

Preferred qualifications

• Experienced in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
• Experience with data visualization (e.g., Looker or equivalent BI tool).
• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
• Knowledge of statistical modeling techniques: e.g., Regression analysis (Linear, Logistic, Ridge).

About the job

Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing issues, to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Conduct meta analysis, find best practices and surface opportunities and risks otherwise not identified to executive stakeholders.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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