Marketing Analyst

Manpower (Philippines); Veracruz; Presencial; MXN 736,000 - 1,106,000; Jornada completa

Descripción de la vacante

A market-leading recruitment firm is seeking an experienced Marketing Analyst to join their Customer & Market Intelligence Team in Veracruz. This role involves developing key performance indicators, analyzing market data, and providing actionable insights to support strategic decisions. Ideal candidates will have a Bachelor's degree and 10+ years of experience in market analysis, preferably in the dental or pharmaceutical industries.

Formación

• 10+ years of experience as a Market Analyst.
• Proficiency in data analysis tools required.
• Strong communication skills in English.

Responsabilidades

• Drive development of key performance indicators.
• Lead Global Dental Market Project oversight.
• Analyze global dental market trends for growth opportunities.

Conocimientos

Market analysis

Data interpretation

Communication skills

Financial modeling

Project management

Educación

Bachelor’s degree in Business, Economics, Data Science, Marketing

Herramientas

MS-Office Tools

BI-Tools

SAP Analytics Cloud

Descripción del empleo

We're looking for a Marketing Analyst to join our Customer & Market Intelligence Team.

In this role, you will drive the development of key performance indicators and deliver actionable insights to support strategic and operational decisions. Ensure effective information flow by acquiring and refining internal and external data sources, fostering alignment between Marketing, Sales, country teams, IT, and Finance. You will also analyze global dental market trends, identify growth opportunities. Your work will directly influence product development, marketing, and strategic planning

• Identify evolving market data needs and proactively develop actionable recommendations.
• Lead the annual Global Dental Market (GDM) Project, overseeing the development and delivery of global market data.
• Drive continuous improvement of analysis and reporting processes, including the adoption of advanced tools and automation methods.
• Collect, analyze, and interpret global market data (e.g., market volumes, shares, trends, forecasts), and translate findings into strategic recommendations.
• Support corporate, product, and regional strategic initiatives by managing related market intelligence and data requirements.
• Collaborate with external market research partners and ensure alignment on data collection, interpretation, and reporting.
• Prepare financial models, opportunity assessments, and in-depth market reports to guide strategic decision-making.
• Develop and refine strategic marketing KPIs, including gap, SWOT, environmental, and portfolio analyses.
• Monitor competitor and industry activity, including benchmarks, M&A developments, and emerging market trends.
• Manage and enhance internal data platforms and reporting tools (e.g., mafo platform, SharePoint Online, SAP Analytics Cloud), including training and support for internal users.

Qualifications:

• A Bachelor’s degree (or higher) in Business, Economics, Data Science, Marketing, or a related field.
• At least 10 years of experience as a Market Analyst and experience in the dental, medical, or pharmaceutical industry is not required but highly desirable.
• Strong analytical skills with proficiency in data analysis tools (MS-Office Tools and BI-Tools).
• Your ability to communicate and present to management in English (verbal and written) and work with colleagues in a global setting.
• Amenable to work in Sta. Rosa, Laguna