Marketing Analyst

Confidential Careers; Puebla de Zaragoza; On-site; MXN 300,000 - 540,000; Full time

Job summary

Confidential Careers is seeking a results‑driven lead management specialist to design and implement a comprehensive lead strategy for the dealer network across Mexico.

You will optimize routing, conduct 360 analyses of lead generation, map the customer journey, manage vendors, and produce KPI‑driven reports to improve conversion.

Advanced English (B2/C1) and at least 1 year of relevant experience are required, with CRM familiarity as a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 1 year of experience in similar roles managing leads, agencies, or dealer networks.
• Advanced English (B2/C1) for international reporting.
• Solid understanding of Lead Management, Lead Nurturing, and Trade Marketing concepts.
• Knowledge of sales and conversion funnels.
• Experience tracking and evaluating KPIs for external agencies and vendors.
• Familiarity with CRM tools is a plus.

Responsibilities

• Design and implement a lead management and nurturing strategy.
• Establish lead allocation and tracking for the dealer network in Mexico.
• Conduct a 360 Analysis of lead generation and acquisition management.
• Design and optimize the customer lead journey from acquisition to contactability measurement.
• Coordinate, supervise, and follow up on the performance of contracted marketing agencies and vendors.
• Monitor, optimize, and report on commercial performance and conversion metrics per dealer in Mexico.
• Devise and implement dealer engagement strategies to guarantee follow-up.

Skills

Lead Management

Lead Nurturing

Trade Marketing

Sales Funnels

KPI Tracking

CRM Tools

Analytical

Organization

Communication

Education

Bachelor’s degree in Marketing, Communications or a related field

Job description

• Lead Strategy: Design and implement a comprehensive lead management and nurturing strategy generated from Trade Marketing initiatives.
• Routing & Distribution: Establish an efficient lead allocation and tracking model for 100% of the participating dealer network in Mexico.
• 360 Analysis: Conduct a 360 Analysis of lead generation and acquisition management handled by external agencies (such as Salesland, commercial promotorship, technical services, and training).
• Process Mapping: Design and optimize the customer lead journey from acquisition to contactability measurement, ensuring full traceability and control.
• Vendor & Agency Management: Coordinate, supervise, and continuously follow up on the performance of contracted marketing agencies and vendors.
• Optimization & Reporting: Monitor, optimize, and report on commercial performance and conversion metrics per dealer within the Mexican market.
• Dealer Engagement: Devise and implement motivation and engagement strategies for dealers to guarantee their commitment to commercial follow-up.

Profile Requirements:

• Education: Bachelor’s degree in Marketing, Communications or a related field.
• Experience: Minimum 1 year of experience in similar roles (robust internships or specialized university projects will be considered) managing leads, agencies, or retail/dealer networks.
• Languages: Advanced English (B2/C1) with fluent conversational skills to interact with global teams and handle international reporting.
• Technical Skills:
• Solid understanding of Lead Management, Lead Nurturing, and Trade Marketing concepts.
• Knowledge of sales and conversion funnels.
• Experience tracking and evaluating KPIs for external agencies and vendors.
• Familiarity with CRM tools is a plus.
• Soft Skills: Strong analytical capabilities, highly organized, results-oriented, proactive, and excellent communication skills.