Manager, Area Marketing

MasterCard; Ciudad de México; Presencial; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

Mastercard is seeking a Marketing Manager to define and implement a holistic marketing plan across digital, ATL, BTL and partnerships to build our brand and improve issuer/merchant positioning. You will work with sales and cross-functional teams to design programs that create value for customers and Mastercard.

You will manage budgets, track ROI and drive initiatives that span traditional and non-traditional customer segments, ensuring strategies align with corporate goals and compliance.

Formación

• Bachelor's degree required; Master’s degree preferred.
• 100% English.
• Proven customer-facing marketing experience with B2B and B2C, Brand Marketing and Direct Marketing expertise.
• Strong account management experience—understand customer needs, marketplace dynamics, industry trends and the competitive landscape.
• Leadership skills with the ability to set vision, garner support and drive results in a matrix organization.
• Strong strategic thinking and negotiation skills.
• Ability to turn insights from data into actionable recommendations.
• Experience in a multinational, multicultural environment with adaptability.

Responsabilidades

• Analyze customer objectives and leverage assets to create segment-driven opportunities that drive Mastercard revenue.
• Size and scope bank customer assignments; develop marketing intelligence to differentiate programs.
• Implement marketing strategies and programs with post issuer/merchant results tracking and analysis.
• Budget management to ensure efficient ROI and timely reporting.
• Develop marketing activities for brand building and product focus; leverage sponsorship platforms.
• Provide direction and coordinate deliverables with vendors (agencies, film production, etc.).
• Ensure compliance with internal legal and financial procedures and manage related administration.

Conocimientos

Brand Marketing

Marketing Strategy

Account Management

Leadership

Project Management

Public Speaking

MS PowerPoint

MS Word

MS Excel

Educación

Bachelor's degree

Master’s degree (preferred)

Herramientas

MS PowerPoint

MS Word

MS Excel

Descripción del empleo

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Area MarketingOverview

The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships’ activities in order to build MasterCard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.

She/he will work also with sales team members and other internal cross‑functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.

In alignment with the MasterCard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers’ strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs

Role

Responsibilities

• Analyze our customers' objectives and leverage our assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while also providing the best solutions to create long-term customer plans and value
• In partnership with MasterCard sales team members, sizing and scoping the nature of the bank customer' assignment for MasterCard. Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer’s preferred business resource.
• Customer strategy implementation, marketing program ideation, program execution through to post issuer/merchant results tracking and analysis. Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.
• Budget management: Guarantee a savvy and efficient usage of the budget investments implementing post analysis activities to ensure proper ROI on funding. Manage reporting and accounting activities as per timelines.
• Develop differentiating marketing activities for measurable benefit to the bank customers and MasterCard such as:
  • Develop marketing programs focusing on brand building and specific products.
  • Leverage the sponsorship platform (assets management and promotions)
• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)
• Assure compliance with all internal legal and financial procedures. Is responsible of developing all administrative process for all customer marketing projects, which includes Contracts, PR’s, PO’s, Tracking, legal authorizations, etc

All About You

Experiences

• Bachelor's degree required, Master’s degree (preferred)
• 100% English
• Proven customer facing marketing experience with a mix in B-2-B and B-2-C, Brand Marketing, Brand management and Direct Marketing expertise for customer acquisition, activation, usage, retention
• Strong account management experience - ability to understand customer needs, marketplace dynamics, industry trends and the competitive landscape
• Leadership skills with the ability to recognize opportunities, forms a vision of what can be achieved that challenges self and others, garner support and advocacy, strategic planning and very strong project management skills. Team player and achievement oriented
• Strong strategic thinking and negotiation skills
• Able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks
• Demonstrated both creative judgment and the ability to motivate / manage agencies
• Ability to turn qualitative and quantitative data and information analysis into actionable 'insights'
• Able to work and move in a multinational, multicultural environment and sensitive to different cultural difference
• Able to adapt to unexpected situation with prompt and positive attitude, able to challenge status quo
• Must be results driven, solutions and customer focused
• Strong skills in MS PowerPoint, Word and Excel; Presentation deck writing and proposal skills
• Skills of networking and influencing; using strategic narrative and personal relationships

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.