LATAM Programmatic Account Lead — End-to-End Campaigns

Equativ; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Aguinaldo bonus

Meal vouchers

Quarterly bonus

Medical insurance

Vacation premium

Wellhub

Parking

Language courses

Hybrid work model

Job summary

Equativ is seeking a Key Account Manager in Mexico City to own a portfolio of Maestro accounts across LATAM. You will manage campaigns from setup to results, ensuring end-to-end ownership and strong client relationships.

You will optimize programmatic deals, provide strategic guidance, and collaborate with cross-functional teams to drive growth. Fluency in English and LATAM experience are valued.

Qualifications

• 3+ years of experience in account management, trading, or trafficking in digital advertising.
• Solid understanding of the programmatic ecosystem (SSP, DSP, deal types, curation).
• Experience setting up and managing programmatic deals or connections.
• Technical ability to implement tracks, tags, VAST, VPAID; working knowledge of adservers.
• Strong client-facing skills: reporting and presenting results to senior stakeholders.
• Experience with LATAM/Mexico brands or agencies; familiarity with Tier 1 trading desks is a plus.
• Familiarity with DSPs like DV360, Xandr, Amazon DSP, among others.
• Strong analytical skills with Excel/reporting tools and attention to detail.
• Intermediate-advanced English for global internal communication.
• Ownership mindset: autonomous, prioritizes multiple accounts, accountable for outcomes.

Responsibilities

• End-to-end ownership of a portfolio of Maestro accounts (Tier 1/2 agencies, trading desks, advertisers).
• Create, set up, and optimize campaigns and programmatic deals on Maestro.
• Provide hands-on client guidance on activation strategies (audiences, formats).
• Monitor and optimize delivery and performance; troubleshoot issues.
• Report results and translate data into actionable insights for clients and upsell.
• Train clients on Maestro to enable autonomous activation.
• Coordinate with Supply and Sales teams to maximize deals and growth.
• Collaborate with Product/Analytics/Support to tailor solutions.

Skills

End-to-end ownership

Programmatic ecosystem

Campaign setup & optimization

Ad tech platforms (DSPs)

Client-facing & reporting

LATAM/Mexico experience

DSP platforms familiarity

Analytical skills

English proficiency

Ownership mindset

Tools

DV360

Xandr

Amazon DSP

Adservers

VAST/VPAID

Job description

Equativ is seeking a Key Account Manager in Mexico City to own a portfolio of Maestro accounts across LATAM. You will manage campaigns from setup to results, ensuring end-to-end ownership and strong client relationships.

You will optimize programmatic deals, provide strategic guidance, and collaborate with cross-functional teams to drive growth. Fluency in English and LATAM experience are valued.