LATAM Marketing Strategy and Lift & Scale Sr Director

PepsiCo; Ciudad de México; Presencial; MXN 600,000 - 1,000,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Director Senior de Estrategia de Marketing para liderar la agenda de Lift & Scale en América Latina. Este rol estratégico implica guiar el proceso de planificación de marketing, fomentar la colaboración entre mercados y optimizar recursos para garantizar un crecimiento sostenible. Con un enfoque en la digitalización y la excelencia en marketing, el candidato ideal será un líder proactivo capaz de implementar soluciones escalables y efectivas. Si deseas marcar la diferencia en un entorno dinámico y diverso, esta es tu oportunidad para unirte a un equipo que valora la creatividad y la inclusión.

Servicios

Programas de Desarrollo Profesional

Reconocimiento de Logros

Programas de Bienestar Financiero

Flexibilidad Laboral

Beneficios para la Familia

Formación

• Experiencia en liderazgo de marketing y planificación estratégica en un entorno dinámico.
• Capacidad para colaborar con equipos globales y locales para impulsar el crecimiento.

Responsabilidades

• Liderar el proceso de planificación de marketing integrado en América Latina.
• Identificar oportunidades de Lift & Scale y colaborar con áreas clave para su implementación.

Conocimientos

Marketing Estratégico

Liderazgo

Colaboración Interdepartamental

Planificación de Marketing

Transformación Digital

Educación

Licenciatura en Marketing

Maestría en Administración de Empresas

Herramientas

Plataformas Digitales

Herramientas de Análisis de Datos

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Strategically lead the Lift & Scale agenda across Latin America, driving cross-market collaboration, long-term growth plans (H2-H3), and the deployment of capabilities, while fostering a leaner, more agile marketing ecosystem through coordinated efforts and shared best practices across OUs, unlocking scalable solutions and regional competitive advantage across different horizons.

Your Impact

As LATAM Marketing Strategy and Lift & Scale Sr Director your scope would consist of:

Individual Accountabilities

1. Steer and Lead Marketing Integrated Planning Process across LatAm to raise the level of marketing excellence and foster connected strategies (Brand Growth Strategies).
2. Identify and facilitate Lift & Scale opportunities (create to deploy) across the sector.
3. Align and collaborate with key areas to accelerate Big Bets deployment, leveraging new capabilities to amplify strategic growth.
4. Lead deployment of global capabilities to elevate marketing excellence and embed function digitalization.
5. Shape Growth Strategies (H2-H3) by deploying global capabilities (Science capabilities: TC-PC Growth Model, Cluster model).
6. Accountable of A&M efficiency across LatAm (Non-working reduction driven by scale), guaranteeing the optimization of resources in alignment with consumer and market requirements.
7. Lead strategic forums for LatAm, including Creative Council, SPARK, and Tu Conexion Latam.

Shared Accountabilities

1. Deliver, alongside Create market, sector playbooks to guarantee consistent deployment of strategy across markets.
2. Partner with global teams to shape the transformation agenda and roadmap for iconic brands, ensuring Latin America’s priorities and needs are represented.(PPG Speedboats).
3. Engage in project prioritization within overall business portfolio during PSP and AOP.
4. Promote adoption of S&T Creative Solutions (DAM, etc.) to reduce non-working across LatAm.

Qualifications

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.