LA Tablet Marketing Manager

Lenovo; Ciudad de México; Presencial; USD 50,000 - 90,000; Jornada completa

Descripción de la vacante

Una empresa global de tecnología busca un líder de marketing dinámico para su línea de tabletas en América Latina. Este rol clave implica desarrollar estrategias de marketing integrales, realizar investigaciones de mercado y colaborar con equipos multifuncionales para aumentar la cuota de mercado y la conciencia de marca. Con un enfoque en la innovación y la tecnología, el candidato ideal debe poseer una sólida experiencia en marketing de productos y una comprensión profunda del comportamiento del consumidor en la región. Si tienes pasión por la tecnología y un historial de éxito en marketing, esta es tu oportunidad para impactar en un mercado en crecimiento.

Formación

• 5-7 años de experiencia en marketing, preferiblemente en tecnología.
• Habilidades analíticas para interpretar datos y tomar decisiones.

Responsabilidades

• Desarrollar la estrategia de marketing para la línea de tabletas en América Latina.
• Ejecutar campañas de marketing integradas en varios canales.

Conocimientos

Marketing Estratégico

Análisis de Mercado

Comunicación

Gestión de Proyectos

Marketing Digital

Fluidez en Español e Inglés

Educación

Licenciatura en Marketing

MBA

Herramientas

Publicidad en Línea

Redes Sociales

Descripción del empleo

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

Description and Requirements

Job Description: Tablet Marketing Manager - Latin America

Reports To: Head of Marketing, Latin America

Role Overview:

Lenovo is seeking a dynamic and results-oriented Tablet Marketing Lead to drive the marketing strategy and execution for our tablet product line across the Latin American region. This critical role will be responsible for developing and implementing comprehensive marketing plans to achieve ambitious sales targets, enhance brand awareness, and increase market share for our tablets. The Tablet Marketing Lead will possess a deep understanding of the Latin American consumer landscape, a passion for technology, and a proven track record of successful product marketing.

Responsibilities:

• Develop and own the end-to-end marketing strategy for the tablet product line in Latin America, aligning with global marketing objectives and regional market nuances.
• Conduct thorough market research and competitive analysis to identify opportunities, understand consumer needs, and inform strategic decisions.
• Define target audiences, develop compelling value propositions, and craft differentiated messaging for our tablets in the Latin American context.
• Establish key performance indicators (KPIs) and develop measurable marketing goals to track the effectiveness of campaigns and initiatives.
• Collaborate with sales, product management, and other cross-functional teams to ensure alignment and maximize impact.

Campaign Execution:

• Plan, execute, and manage integrated marketing campaigns across various channels, including digital marketing (social media, search engine marketing, online advertising), retail marketing, public relations, and experiential activities.
• Develop localized content and adapt global marketing materials for the Latin American market, ensuring cultural relevance and linguistic accuracy (Spanish and Portuguese proficiency is highly valued).
• Manage relationships with local marketing agencies and vendors to execute campaigns effectively and within budget.
• Oversee the creation of marketing assets, including website content, social media posts, advertising creatives, and sales collateral.
• Coordinate product launches and go-to-market strategies for new tablet models in the region.
• Continuously monitor market trends, consumer behavior, and competitor activities in the Latin American tablet market.
• Gather and analyze data from marketing campaigns, sales performance, and customer feedback to identify insights and optimize future strategies.
• Understand the specific needs and preferences of consumers in different Latin American countries and tailor marketing efforts accordingly.
• Stay up to date with the latest mobile technology trends and their potential impact on the tablet market.

Budget Management:

• Develop and manage the annual marketing budget for the tablet product line in Latin America, ensuring efficient allocation of resources and maximizing return on investment.
• Track expenses and provide regular reports on budget performance.
• Learn & Follow Global Partnership guidance to execute assigned budget.
• POE Management and follow up under strict parentship guidance.

Stakeholder Management:

• Serve as the primary point of contact for all tablet marketing activities in Latin America with Global Partners & HQ BU.
• Build strong relationships with regional Marketing & Sales teams and provide them with the necessary marketing support and tools.
• Collaborate effectively with global marketing teams to share best practices and ensure brand consistency.
• Present marketing plans and results to senior management.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 5-7 years of progressive marketing experience, with a strong focus on product marketing, preferably within the consumer electronics or technology industry.
• Proven experience in developing and executing successful marketing strategies and campaigns in the Latin American region.
• Deep understanding of the Latin American cultural landscape, consumer behavior, and media channels.
• Fluency in Spanish and English is essential. Proficiency in Portuguese is highly advantageous.
• Strong digital marketing skills and experience managing online advertising, social media marketing, and content marketing initiatives.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Passion for technology and a strong interest in the tablet market.
• Willingness to travel within the Latin American region as needed.

Preferred Qualifications:

• Experience marketing mobile devices or similar consumer electronics in Latin America.
• Established network of marketing agencies and media contacts in the region.

We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protected class.

Additional Locations: Mexico - Distrito Federal - Mexico D.F.

If you require an accommodation to complete this application, please contact [e-mail].