Junior Manager, Performance Marketing - Consumer

Rocket Lab; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Join a dynamic team at Rocket Lab as a Performance Marketer, playing a crucial role in managing digital marketing budgets across various channels. You'll leverage your analytical skills to drive business growth, leading campaigns that engage consumers effectively. This position offers an exciting opportunity to work collaboratively across teams and make a significant impact in a fast-paced environment.

Servicios

Comprehensive health benefits

Great compensation packages

Formación

• 4-6 years of related digital performance marketing experience.
• Experience managing large budgets across acquisition channels.
• Hands-on experience with A/B testing and optimization.

Responsabilidades

• Manage multi-million dollar monthly digital budgets.
• Optimize media buying to hit aggressive growth targets.
• Direct and manage agencies to achieve ROI targets.

Conocimientos

Analytical Thinking

Problem Solving

Creative Thinking

Data Analysis

Educación

BA/BS Degree

Herramientas

Excel

Google Sheets

Descripción del empleo

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.

The Consumer Performance Marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

About the Role

We’re looking for a talented and driven performance marketer with strong knowledge of online marketing/performance channels to join our Consumer Performance Marketing team. This role will offer you the opportunity to have an immediate impact by managing the performance of acquisition channels. You’ll be at the forefront of leading analysis, solving complex problems, and making strategic recommendations to drive the business forward. In this role you will get the opportunity to work cross-functionally with other DoorDash teams (including the Martech, Analytics, and Product teams) and as well as with our partners, like Google, Meta, Snapchat and TikTok, to test and implement new marketing technologies.

You’re excited about this opportunity because you will…

• Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Social (Meta, TikTok, Snapchat), Display (DSP), Paid Search (Google, Apple), and Affiliates
• Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner by leveraging insights from SQL and other dashboard analytics and tools
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Direct and manage agencies to achieve goals and ROI targets
• Maintain and monitor key metrics across channels including budget pacing, CPA, CVR, CAC, new customer acquisition and volume goals
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests and marketing media mix optimizations with Analytics, and bidding algo tests
• Work alongside local brand team to manage creative projects and lead excellent campaign implementation from inception to go-to-market launch
• Test new channel/product features to identify incremental audiences and inventory for accelerating growth
• Work closely with other teams and stakeholders to ensure goals are met

We’re excited about you because…

You’re a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food!

• Experience with paid social, display, and paid search marketing channels
• A BA/BS degree and 4-6 years of related digital performance marketing
• Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house
• You have deep familiarity with CPA, CPC, CVR, and LTV.
• You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
• You have an outstanding ability to think creatively, identify and resolve problems.
• You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Bias to action to achieve success in a fast moving environment
• Experience with Web & App Tracking/Attribution (preferred)
• Knowledge of SQL, Python or other data processing scripts (preferred)
• Experience working on multi-sided marketplace businesses (preferred)

Why You’ll Love Working at DoorDash

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learning - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
• We offer great compensation packages and comprehensive health benefits.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

We use Covey as part of our hiring and/or promotional process for jobs in certain locations.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144

To request a reasonable accommodation under applicable law or alternate selection process, please inform your recruiting contact upon initial connection.