Jr. Marketing Strategy & Brand Operations

Motorola Mobility (a Lenovo Company); Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading technology company in Ciudad de México is looking for a Marketing Specialist to implement brand strategy and manage marketing budgets. This role requires strong analytical skills, creative abilities, and excellent communication skills. Candidates should have a Bachelor's degree in Marketing or a related field, and at least one year of experience in branding strategy implementation.

Formación

• Advanced English for meetings with the global team
• One year of experience in branding strategy implementation
• Experience maintaining and tracking marketing budgets

Responsabilidades

• Implement brand strategy and collaborate with various teams
• Evaluate and recommend media outlets for campaigns
• Manage and track marketing budgets

Conocimientos

Analytical and numerical capacity (use of Excel)

Creative abilities

Excellent oral and written communication

Educación

Bachelor's degree in Marketing, Administration, Industrial Engineering or related

Descripción del empleo

Overview

Responsible for implementing the brand strategy. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with creative and media agencies, channel marketing, digital marketing and public relations teams to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Partners with cross-functional teams to assure pristine execution of marketing plans. Makes sure brand guidelines are correctly implemented across marketing touchpoints.

Offline Media Execution

Understands the objectives of a campaign, the target audience, and the key messages & performance indicators to be delivered and follows through implementation making sure correct deployment is completed on time, delivering or surpassing results. Evaluates effectiveness and cost of various media outlets and recommends best alternatives for increasing company visibility, brand awareness and sales growth. Maintains and tracks marketing budget to ensure the resources are aligned to marketing priorities. Follows through sponsorship programs implementation (entertainment & sports). Identifies and analyzes problems and possible causes.

Requirements

• Bachelor\'s degree Marketing, Administration, Industrial Engineering or related
• English Advance (meeting with global team)
• One year of experience in:
• Implementing Branding strategy
• Follow up to branding strategy
• Maintains and tracks marketing budget

Skills

• Analytical and numerical capacity (use of Excel)
• Creative abilities

Excellent oral and written communication

We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.