Jr Developer - Salesforce Email Marketing Cloud

IHG Hotels & Resorts; Región Centro; Presencial; MXN 350.000 - 500.000; Jornada completa

Descripción de la vacante

IHG Hotels & Resorts in Mexico is looking for a marketing professional to develop and optimize email communications using Salesforce Marketing Cloud. The role involves collaboration with marketing and data teams, ensuring the best practices in email development are followed. Candidates should have a Bachelor's degree and 1-3 years of hands-on experience with SFMC tools. The company offers a dynamic environment focused on innovative customer communications and improvements.

Formación

• One to three years of hands-on experience with Salesforce Marketing Cloud.
• Salesforce certifications are a plus.
• Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.

Responsabilidades

• Develop, build, and test email communications using Salesforce Marketing Cloud.
• Design and develop multi-channel customer journeys within Journey Builder.
• Ensure adherence to best practices in email development.

Conocimientos

Salesforce Marketing Cloud

AMPscript

Journey Builder

Project Management

SQL

Email Marketing

Data Management

Educación

Bachelor's degree in Computer Science, Marketing Technology, Marketing, or a related field

Herramientas

Salesforce Marketing Cloud Tools

Mobile Studio

Descripción del empleo

Role Purpose

Develop, execute, and optimize SFMC email and mobile development for IHG’s customer‑centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Key Accountabilities

• Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.


• Design and develop multi‑channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.


• Work in Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.


• Write and optimize SQL queries to manage and manipulate data within SFMC databases.


• Co‑create dynamic, data‑driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.


• Promote and share industry best practices related to development, strategy, testing, and accessibility.


• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.


• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.


• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.


• Stay up‑to‑date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.


• Support code reviews, knowledge sharing, and documentation to maintain high‑quality standards.


• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.


• Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.


• Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.


• Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.


• Assist in resource planning and workload management within the email development team.

Education

• Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

Experience

• One to three years of hands‑on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.


• Salesforce certifications are a plus.


• Demonstrated project management skills in multi‑stakeholder environments, including organizing, planning, and executing large‑scale projects.


• Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.


• Experience with project management methodologies (e.g., Agile) and tools is advantageous.


• Experience working with data privacy regulations such as CAN‑SPAM, GDPR, or CCPA.

Technical Skills And Knowledge

• Marketing automation strategy and implementation experience with email products, CRM tools and systems.


• Experience engaging and influencing cross‑functional working partnerships in a global organization.


• Experience of working within a complex business with a range of stakeholders with different needs.


• Ability to maintain a service‑oriented team culture, that delivers consistent, high‑quality work for IHG’s complex stakeholder group.


• Project management skills to juggle multiple projects often having tight deadlines.


• Excellent organizational skills with extreme attention to detail, accuracy and accountability.


• Strong interpersonal and above‑average communication skills.