IT Digital Deployment Director - MarTech AdTech & Revenue Management

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 1,842,000 - 2,580,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company in Mexico is seeking a Consumer and Revenue Management Digital Deployment Director to drive the digital transformation across LATAM. This role requires at least 10 years of relevant experience in digital transformation, program management, and change management. The ideal candidate will enhance marketing and revenue management capabilities while ensuring alignment with global strategies.

Servicios

Opportunities for professional development

Flexibility program for work-life balance

Recognition programs for success

Formación

• 10+ years experience in Digital Transformation, Program Management, or related fields.
• Strong analytical skills with the ability to interpret complex datasets.
• Experience leading complex change initiatives.

Responsabilidades

• Design and manage deployment of digital consumer capabilities across LATAM.
• Drive the implementation of digital tools to enhance Marketing and Revenue Management.
• Ensure alignment with global digital strategies and local business priorities.

Conocimientos

Digital Transformation

Program Management

Business Analysis

Change Management

Agile Methodologies

Educación

Bachelor’s Degree in Digital Transformation or related field

Herramientas

MarTech Ecosystems

Data Management Platforms (DMP)

Customer Data Platforms (CDP)

Revenue Growth Management (RGM) tools

AI/ML tools

Descripción del empleo

Overview
We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs. Join PepsiCo, dare for better.

Responsibilities

The Consumer and Revenue Management Digital Deployment Director – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are:

• The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets.
• Leverage deep understanding of local market strategy & dynamics, customer behavior, regulatory environment, and cultural nuances to ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations.
• Support the Global to Local deployment for non-anchor markets as needed. Identify local challenges, insights giving feedback and coach global and local teams to ensure that local needs are well-represented in global decision-making processes.
• Ensure standardization across the region to leverage global capabilities by local teams understanding and following global processes and best practices, adapting them to regional ways of working.

This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.

Your Impact

As Consumer & RevMan Deployment Director LatAm, your scope would consist:

• Co-design the strategic digital transformation initiatives as an extension of the Global Transformation Leads teams and business functions for mid and long term, bringing regional expertise as well as define necessary adjustments to ensure their relevance and impact in the region, understanding digital landscape, challenges and opportunities.
• Design, lead, and manage the end-to-end deployment of digital consumer and RevMan capabilities across LATAM markets, ensuring alignment with global digital transformation strategies and local business priorities.
• Drive the implementation and adoption of digital tools and platforms that enhance Marketing and Revenue Management.
• Cross-Functional & Cross-Market Orchestration acting as the central point of coordination between global digital transformation teams, regional commercial leaders, digital products & applications, data teams, and local market stakeholders.
• Lead change management efforts to drive adoption of new digital capabilities, including stakeholder engagement, training, and communication strategies.
• Stay abreast of emerging digital consumer & RevMan trends, technologies, and consumer behaviors in LATAM to inform future deployments and innovation opportunities.
• Understands Global and Region/Local functional and Transformation strategic priorities, acting as the principal technology advisor to the Business and a champion for leading and driving digital transformation
• Supports development and prioritization of Strategic Business Capability Roadmap.
• Act as a regional COE to ensure standardization across the region to leverage global capabilities.
• Supports to deploy E2E consumer & RevMan digital capabilities for non-anchor markets.

Qualifications

Who Are We Looking For?

Education

• Bachelor’s Degree in Digital Transformation, Information Technology, Computer Science, Computer Engineering, Industrial Engineering, Digital Marketing

Experience

• 10+ years experience in Digital Transformation, Program Management, Business Relationship Management, Business Analysis, Deployment Leadership and/or Deployment Strategy development within CPG or retail industry, or from Consulting firms.
• Experience in Digital Marketing, Digital Technologies, and MarTech.
• Experience in Revenue Management.
• 10+ years of experience on projects delivery planning and execution
• Advanced digital capability expertise and deep hands-on experience with MarTech ecosystems.
• Strong understanding of Data Management Platforms (DMP) and Customer Data Platforms (CDP) for audience segmentation, targeting, and personalization.
• Experience in revenue growth & commercial analytics tools, Pricing Analytics, Trade Promotion Management (TPM), and Revenue Growth Management (RGM) platforms.
• Experience using AI/ML-driven tools for price elasticity modeling, promo ROI analysis, and demand forecasting.
• Strong analytical skills with the ability to interpret complex datasets and translate insights into actionable strategies
• Agile methodologies certification end experience (SAFe, Scrum Master, Kanban or equivalents)
• Demonstrated ability to effectively influence, manage relationships and communicate with all levels of the organization.
• Proven ability to lead complex change initiatives, inspire cross-functional teams, and foster a culture of innovation and continuous improvement
• Strong communication skills (Full bilingual English and Spanish, Portuguese desire)

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.