Insights Manager

Brown-Forman; Guadalajara; Presencial; USD 60,000 - 100,000; Jornada completa

Descripción de la vacante

An established industry player is seeking an Insights Manager to drive brand and business growth through strategic consumer understanding and research analysis. In this pivotal role, you will develop and implement research plans, analyze data from various sources, and collaborate with cross-functional teams to ensure a consumer-centric approach. Your insights will contribute to innovation and new product development, while your strong communication skills will help convey findings to stakeholders effectively. Join a company that values teamwork and personal growth, and be part of a dynamic environment where your contributions will make a meaningful impact.

Formación

• 7+ years of experience in consumer planning or related field.
• Excellent quantitative and qualitative research skills.

Responsabilidades

• Develops and implements research plans to inform brand strategy.
• Analyzes data to identify trends and opportunities for brand growth.

Conocimientos

Consumer Planning

Research Analysis

Data Analysis

Communication Skills

Critical Thinking

Problem-Solving

Collaboration

Curiosity

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Herramientas

Data Analysis Software

Descripción del empleo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One:

The Insights Manager is a strategic thought partner who will provide consumer understanding, strategy recommendations, and research analysis to drive brand and business growth. This role will manage research, participate in ideations, and help identify compelling insights to develop solutions for business challenges and opportunities.

What You Can Expect:

• Develops and implements research plans to address knowledge gaps and inform brand strategy, ensuring alignment with overall business objectives.
• Analyzes and interprets data from various sources, including market research, consumer insights, and sales data, to identify trends, insights, and opportunities for brand growth.
• Collaborates with cross-functional teams, including marketing, sales, and product development, to integrate consumer insights into brand-building initiatives and ensure a consumer-centric approach.
• Manages the design, commissioning, and analysis of consumer research projects, ensuring projects are executed efficiently and effectively within budget and timeline constraints.
• Contributes to innovation by assisting in opportunity identification, testing, and new product/brand development, providing insights to support the development of successful new products and brand extensions.
• Communicates research findings and recommendations to stakeholders clearly and concisely, using data visualization and storytelling techniques to convey insights and influence decision-making effectively.
• Stays abreast of industry trends, consumer behavior, and research methodologies, continuously developing knowledge and expertise to provide cutting-edge insights and recommendations.

What You Bring to the Table:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in consumer planning or a related field, demonstrating a strong understanding of consumer behavior and market dynamics.
• Excellent quantitative and qualitative research skills, with experience in designing, conducting, and analyzing research projects to generate actionable insights.
• Strong written and oral communication skills, with the ability to effectively communicate research findings and recommendations to diverse audiences.
• Experience with data analysis software and statistical analysis, enabling the manipulation and interpretation of complex data sets to identify trends and patterns.
• Ability to synthesize information from multiple sources and draw conclusions, demonstrating critical thinking and problem-solving skills.
• Curiosity, initiative, and a willingness to challenge the status quo, demonstrating a proactive and innovative approach to research and analysis.
• Collaborative and creative mindset, with the ability to work effectively with cross-functional teams and contribute to a positive and productive work environment.

What Makes You Unique:

• Experience in spirits/beer/luxury/beauty industry/CPG

Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type: Employee

Management Level: Leader

Global Job Level: L2

Number of Openings Available: 1