Head of Web Experience & Growth Strategy

Sequoia; Ciudad de México; On-site; MXN 2,000,000 - 3,500,000; Full time

Job summary

Sequoia, Mexico City-based, is seeking a leader to guide Web and Digital Experience across Sequoia, Transform and SemperVirens. You will own the strategic direction for compelling web experiences that attract, engage, and convert targets, partnering with Marketing, Product, Web Engineering and Creative to deliver cohesive customer journeys.

You will drive data-driven decisions, define roadmaps, and lead cross-functional initiatives to elevate the member experience and optimize performance across

Qualifications

• 7+ years experience leading integrated web strategy and complex web programs.
• Data-driven approach with ability to translate insights into requirements and roadmaps.
• Strong knowledge of HTML/CSS/JavaScript and SEO fundamentals.
• Excellent communication and cross-functional collaboration across Marketing, Product, Web Engineering and Creative.

Responsibilities

• Own the overarching web strategy, site updates, landing pages, testing and optimization for acquisition, conversion, and retention.
• Collaborate with Marketing, Web Engineering, Creative and Product to build site experiences for campaigns and product initiatives.
• Drive continuous experience improvements with a web roadmap and weekly sprint planning.
• Analyze page performance and user behavior to generate data-driven hypotheses and improvement ideas.
• Develop understanding of members and site visitors through data and cross-functional partnerships to inform strategy.
• Partner with Analytics to establish KPIs, track website performance, and manage forecasts.
• Define and execute SEO initiatives and content opportunities to improve visibility and performance.
• Leverage personalization to tailor experiences by audience and channel.
• Establish governance, standards, and technical requirements for site strategies.

Skills

Leadership

Data-driven

Communication

Cross-functional collaboration

Adaptability

Tools

Wordpress CMS

A/B testing tools

Google Analytics

BI tools

HTML/CSS/JavaScript

Job description

Sequoia, Mexico City-based, is seeking a leader to guide Web and Digital Experience across Sequoia, Transform and SemperVirens. You will own the strategic direction for compelling web experiences that attract, engage, and convert targets, partnering with Marketing, Product, Web Engineering and Creative to deliver cohesive customer journeys.

You will drive data-driven decisions, define roadmaps, and lead cross-functional initiatives to elevate the member experience and optimize performance across