Global Digital Marketing & Web Strategy Leader

Bray International, Inc.

Monterrey

On-site

MXN 900,000 - 1,300,000

Full time

14 days+

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Job summary

Bray International, Inc. seeks an experienced Digital Marketing & Web Manager to lead Bray's global digital ecosystem. You will oversee corporate websites, SEO, analytics, localization, and social media strategy while guiding a multidisciplinary team focused on growth worldwide.

The role requires 5+ years managing enterprise websites and digital programs, strong CMS/SEO knowledge, and fluency in English. Expect cross-functional collaboration, global projects, and a strategic impact on Bray's

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field.
Fluent English communication (written and verbal).
Minimum 5 years of experience managing enterprise websites and/or digital marketing programs.
Experience leading cross-functional projects and teams.
Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization.
Experience with Google Analytics, Power BI, or similar reporting tools.
Excellent communication, project management, and stakeholder management skills.
Experience supporting global and multilingual digital environments

Responsibilities

Lead strategy, governance, and continuous improvement of Bray's global websites.
Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.
Prioritize digital projects that support customer engagement, lead generation, and business needs.
Direct search engine optimization, technical health, keyword visibility, indexing, and organic traffic initiatives.
Advance answer engine optimization and visibility across AI-driven search platforms.
Own website analytics, Power BI reporting, and recurring digital performance reviews.
Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends.
Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.
Coordinate with IT and developers on integrations, security, architecture, and scalability.
Evaluate marketing, translation, automation, and AI-enabled technology opportunities.
Support multilingual websites, translation workflows and tools, glossary management, and localization governance.
Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.
Lead governance and strategy of a unified global Social Media strategy.
Manage and drive detailed monthly Social Media calendar and execution