Head of Performance Marketing

TripleTen; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

An innovative EdTech company in Mexico City is seeking a Head of Performance Marketing. This role involves leading marketing efforts across paid channels and influencer partnerships. The ideal candidate has over 4 years of experience in performance marketing, managing significant media budgets. Join a growing team focused on optimizing marketing strategies to drive business growth.

Formación

• 4+ years managing performance marketing teams
• Experience with €5mln+ annual media spend
• Proven ROI optimization track record

Responsabilidades

• Manage specialists across User Acquisition and Influencer Marketing
• Drive strategy for paid advertising channels
• Optimize marketing spend allocation using data

Conocimientos

Performance marketing expertise

Team leadership

Analytical skills

Paid advertising experience

Descripción del empleo

Overview

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, QA, Data Analytics and Data Science programs.

We are looking for a highly skilled Head of Performance Marketing to join our LATAM team. You will lead our performance marketing efforts across paid advertising, influencer partnerships, and user acquisition. You\'ll manage a specialized team of marketing professionals while working alongside our Head of Content to drive integrated growth strategy through data-driven channel optimization.

What you will do

• Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
• Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
• Scale influencer marketing operations and creator partnerships systematically
• Establish advanced attribution models and performance measurement frameworks
• Optimize marketing spend allocation across channels using data-driven decision making
• Build operational excellence through systematic planning, execution tracking, and team retrospectives
• Collaborate with Head of Content on integrated campaigns and content-performance synergies

Requirements

You\'re a performance marketing expert with:

• 4+ years managing performance marketing teams with €5mln+ annual media spend under management
• Deep expertise in paid advertising across major platforms with proven ROI optimization track record
• Hands-on experience scaling influencer marketing programs from startup to systematic operations
• Strong analytical background with multi-touch attribution, incrementality testing, and advanced measurement
• Team leadership experience developing marketing specialists and driving performance improvements
• Product-minded approach to marketing with focus on user journey optimization and lifecycle metrics

Bonus points for:

• EdTech or online education marketing experience with understanding of long conversion cycles
• Experience managing marketing budgets during economic downturns or budget constraints
• Background building marketing operations and systematic processes from ground up
• SEO strategy integration with paid channels experience
• Partnership marketing and business development collaboration

Ready to Join?

You\'ll be joining a growing EdTech company where you can leverage deep performance marketing expertise while building and developing a high-impact team. We offer the opportunity to work with significant media budgets and drive measurable business growth through sophisticated marketing operations.

What we can offer you

None