Head of Marketing | VTEX

Financecolombia; México; Presencial; MXN 1,117,000 - 1,863,000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as the Head of Marketing, where you'll lead innovative digital marketing strategies to enhance market presence. This pivotal role involves overseeing performance campaigns, SEO, and content creation while collaborating with a talented team. With a focus on data-driven decisions, you'll drive lead generation and align marketing with sales goals. Enjoy the opportunity to shape the content strategy for a global leader in e-commerce, all while being part of a dynamic, diverse team that values creativity and innovation. This is your chance to make a significant impact in a thriving industry!

Servicios

Competitive compensation

Professional growth opportunities

Diverse and innovative team

Creative work environment

Formación

• 5+ years of leadership experience in B2B marketing roles.
• Proven expertise in digital marketing and e-commerce strategies.

Responsabilidades

• Develop and execute comprehensive digital marketing strategies.
• Lead a team of marketers and manage performance campaigns.

Conocimientos

Digital Marketing

SEO

Performance Marketing

Content Creation

Data Analysis

Leadership

Collaboration

Project Management

Communication

Educación

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Herramientas

Hubspot

Google Analytics

Salesforce CRM

Descripción del empleo

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About the Role

We are looking for a passionate Marketing professional to join our North LATAM team. As the Head of Marketing, you'll play a pivotal role in scaling VTEX's market presence through innovative e-commerce and digital marketing strategies. You will oversee all performance campaigns, email marketing efforts, organic tactics (including SEO), and create high-quality content to drive lead generation and fuel the sales pipeline with real business opportunities.

You will lead a team of high-performing individuals, collaborate with digital agencies and freelancers, and work closely with the sales team to ensure alignment between marketing and sales strategies. Your leadership and data-driven approach will guarantee the achievement of key metrics such as Leads, MQLs, and SQLs, while positioning VTEX as a market leader.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to support business growth in a competitive B2B environment.
• Design and manage a communications calendar with a focus on performance marketing, SEO, and organic tactics.
• Collaborate closely with the sales team to generate high-quality leads and align marketing efforts with sales goals.
• Lead and mentor a team of marketers, agencies, and freelancers, ensuring optimal performance and goal achievement.
• Monitor, analyze, and report on marketing efforts using tools like Hubspot, Google Analytics, and other platforms to make data-driven decisions.
• Drive brand positioning, customer satisfaction, and ecosystem strength through consistent and impactful marketing initiatives.

Who You Are

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 5 years of leadership experience in a similar role, preferably in B2B technical or IT companies.
• Proven expertise in digital marketing, e-commerce, and performance campaigns.
• Familiarity with marketing automation tools (Hubspot) and analytics platforms (Google Analytics).
• A tech-savvy, data-driven professional with a proven ability to manage complex projects under tight deadlines.
• Advanced English proficiency (written and spoken).
• Knowledge of Salesforce CRM and VTEX platform is a plus.

Preferred Location

• Based in Mexico City
• Willingness to travel

About VTEX

VTEX is a global leader in enterprise digital commerce, dedicated to empowering brands and retailers to achieve online growth. We are passionate about creating cutting-edge solutions in the ecommerce space, leveraging our robust digital commerce platform to drive innovation and growth for our clients.

Why Join Us?

• Be part of a thriving company leading the digital commerce revolution.
• Work with a diverse, innovative team that values creativity and problem-solving.
• Opportunity to shape the content strategy of a global ecommerce leader.
• Competitive compensation, benefits, and opportunities for professional growth.

VTEX is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.