Head of Growth Marketing (Remote, Unlimited PTO)

Workana; México; A distancia; MXN 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Unlimited PTO

Descripción de la vacante

Workana is seeking a hands-on Growth Marketing Leader to scale demand across the US and LATAM markets. You will write and launch campaigns, build a data-driven demand engine, and work directly with the commercial team to convert opportunities into revenue.

You’ll guide a team of specialists, balancing strategy with hands-on execution in a fast-paced environment. You’ll own content creation and storytelling, leveraging AI for research, drafting and testing while maintaining the brand voice.

Formación

• 6+ years in B2B growth marketing or similar roles.
• Proven track record generating qualified leads and revenue.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication skills.

Responsabilidades

• Lead a dedicated growth marketing team for US and LATAM markets.
• Own strategy from idea to execution, including campaigns and content.
• Build a scalable demand engine with AI-driven testing and insights.
• Collaborate closely with sales to ensure pipeline and revenue impact.
• Develop dashboards to monitor performance and iterate campaigns.

Conocimientos

Growth marketing

Team leadership

Data-driven decisions

Content writing

Descripción del empleo

Workana is seeking a hands-on Growth Marketing Leader to scale demand across the US and LATAM markets. You will write and launch campaigns, build a data-driven demand engine, and work directly with the commercial team to convert opportunities into revenue.

You’ll guide a team of specialists, balancing strategy with hands-on execution in a fast-paced environment. You’ll own content creation and storytelling, leveraging AI for research, drafting and testing while maintaining the brand voice.