GTM Manager, Mobile Marketing

Activision Blizzard,Inc.; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading company in the gaming industry is seeking a GTM Manager for Mobile Marketing to drive COD Mobile marketing initiatives in the Spanish Speaking LATAM region. The successful candidate will utilize data-driven strategies, collaborate with cross-functional teams, and develop comprehensive marketing campaigns tailored for regional audiences. This role requires 5+ years of experience in product marketing along with strong analytical, project management, and communication skills.

Servicios

Comprehensive health benefits

Flexible work hours

Formación

• 5+ years of experience in product marketing or management, particularly in digital environments.
• Extensive experience in A/B testing and analytics.
• Proficient in marketing analytics and KPIs.

Responsabilidades

• Develop and execute go-to-market strategy for Spanish Speaking LATAM.
• Lead experimentation and A/B testing for campaign optimization.
• Collaborate with analytics teams for effective player acquisition.

Conocimientos

Analytical skills

Project management

Communication skills

Stakeholder collaboration

Data-driven decision making

Educación

Bachelor's degree in Marketing or Business Administration

Herramientas

Google Analytics

Tableau

Appsflyer

Descripción del empleo

Job Title:

GTM Manager, Mobile Marketing

Requisition ID:

R025325

Job Description:

Job Title: GTM Manager, Mobile Marketing
Department: Mobile Growth
Location: Mexico City, Mexico

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall , Tony Hawk, Guitar Hero, Crash Bandicoot, Skylanders and Call of Duty -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

We seek an analytical and results-driven Product Marketing Manager to strategically execute COD Mobile marketing initiatives for the Spanish Speaking LATAM region. This role is ideal for someone adept at data driven decision making, experimentation, stakeholder collaboration, and structured project management. You'll identify market opportunities, implement continuous improvements, and drive impactful marketing tailored specifically to our audiences.

Key Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy for Spanish Speaking LATAM.
• Collaborate with analytics teams to leverage data insights for player acquisition, retention, and monetization strategies.
• Develop and execute paid media strategies, including audience segmentation, bidding, content planning, and platform selection to effectively reach key brand audiences.
• Lead experimentation and A/B testing to optimize campaign performance and strategic decisions.
• Build relationships and effectively negotiate with cross-functional stakeholders to secure alignment and support.
• Develop clear project plans, timelines, and processes to facilitate collaboration and accountability.
• Create and implement integrated 360 marketing campaigns tailored to regional channels (social media, paid media, PR, influencers, esports, and mass media).
• Conduct post-campaign evaluations and competitive benchmarking to inform future marketing strategies.

Required Skills & Experience

• 5+ years of experience in product marketing or product management, particularly in mobile or digital environments.
• Demonstrated ability to leverage historical and predictive data for strategic marketing decisions.
• Extensive experience in experimentation, including A/B testing and continuous improvement methodologies.
• Strong interpersonal skills, adept at influencing stakeholders at various organizational levels.
• Excellent project management skills, highly structured and capable of multitasking effectively.
• Proficiency in marketing analytics and KPIs (e.g., CPM, CPI, CPA, CTR, CTV).
• Skilled in Google Analytics, Tableau, and Appsflyer.
• Comprehensive understanding of digital marketing channels (social, paid media, PR, influencer marketing).
• Experience managing live-service or digital products with a solid grasp of user acquisition, retention, and monetization.
• Clear and persuasive communication skills.
• Proactive, self-starting attitude, comfortable navigating ambiguity.

Preferred Qualifications

• Direct experience in mobile game marketing.
• Understanding of LATAM gaming market dynamics.
• Experience collaborating with global teams.

Education

• Bachelor's degree in Marketing, Business Administration, or related field.

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty, Destiny, Skylanders, World of Warcraft, Overwatch, Diablo, Candy Crush, and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.