Growth & Performance Manager

albo; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading fintech company is looking for a Growth Marketing Lead in Mexico City to optimize user acquisition and retention strategies. You will manage and guide a team to drive measurable results across paid media and owned channels, requiring 3-6 years of experience in digital marketing, strong analytical skills, and effective leadership.

Formación

• 3–6 years of experience in Growth, Digital Marketing, or Performance roles.
• Proven expertise in paid media platforms such as Meta and Google.
• Strong command of CRM tools like Clevertap and Braze.

Responsabilidades

• Lead growth marketing strategy across various channels.
• Identify growth opportunities in the user journey.
• Manage Paid Media and Owned Media Specialists.

Conocimientos

Growth Marketing

Paid media platforms

CRM and marketing automation tools

Data analysis

Google Analytics

Leadership

Effective communication

Herramientas

Google Tag Manager

Looker

Tableau

Data Studio

Descripción del empleo

albo

albo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.

About The Role

Lead the full-funnel acquisition and growth strategy for albo and its product ecosystem by integrating paid media, owned channels, data, and product. The goal is to maximize efficient acquisition, user activation, conversion, and retention with a constant focus on performance optimization and uncovering new growth opportunities.

What You’ll Be Doing At Albo

• Own and lead end-to-end growth marketing strategy, coordinating paid media, CRM, and analytics efforts.
• Identify and act on growth opportunities across the entire user journey: acquisition, activation, conversion, and reactivation.
• Manage and guide the Paid Media Specialist and Owned Media Specialist, ensuring alignment with business goals.
• Consolidate dashboards, performance reports, and weekly insights to support strategic decision-making.
• Design and prioritize growth experiments (new channels, formats, journeys, and segmentations).
• Define targeting strategies, audience segmentation, and attribution models.
• Coordinate cross-functionally with BI, Product, and Brand teams to drive measurable results.
• Implement and scale best practices in media buying, automation, and A/B testing.
• Actively contribute to monthly planning and quarterly OKRs, budget allocation, and campaign roadmap.
  
  

About You And What Type Of Skills You'll Need

• 3–6 years of experience in Growth, Digital Marketing, or Performance roles.
• Proven expertise in paid media platforms (Meta, Google, TikTok, X, Programmatic).
• Strong command of CRM and marketing automation tools (e.g., Clevertap, Braze).
• Experience working with data & BI teams to translate insights into actionable growth strategies.
• Proficient in Google Analytics (GA4), Google Tag Manager, and dashboard tools (Looker, Tableau, Data Studio).
• Deep understanding of unit economics, ROAS, CAC, LTV, and cohort analysis.
• Analytical mindset and results-driven thinking with a strategic approach.
• Ability to lead teams, coordinate across functions, and prioritize initiatives aligned to business impact.
• Hands-on: We’re looking for a comfortable and willing leader to be a hands-on contributor who is energized by rolling up their sleeves, making things happen, and enabling the team to do the same.
• Done is better than perfect: As things change and move quickly, you are excited by the fast pace and opportunity to constantly learn and help your team learn.
• Communication: Excellent ability to communicate internally and externally, quickly build relationships, and work cross-functionally.
• Extreme ownership: You hold yourself accountable to a high bar. You are supremely organized and see what needs to happen to achieve goals.
• Bonus: experience in fintech, transactional apps, or high-volume user acquisition environments.