Growth Marketing & Communications Director

GM Financial; Monterrey; Presencial; MXN 1.732.202 - 2.425.082; Jornada completa

Descripción de la vacante

GM Financial in Monterrey is looking for a Marketing & Communications Director to define and execute a comprehensive marketing vision. This strategic leader will drive sustainable growth and customer acquisition, partnering with executive leadership to shape the commercial strategy and optimize marketing initiatives.

The ideal candidate holds a Bachelor’s degree, has over 10 years of marketing experience, and 7 years in leadership. Responsibilities include leading CRM strategies, driving digital transformation, and overseeing brand governance.

Formación

• 10+ years of experience in marketing or commercial strategy.
• 7+ years in leadership roles managing diverse teams.
• Proficiency in advanced English (written and verbal).

Responsabilidades

• Define and lead the marketing and communications strategy.
• Shape commercial performance levers by influencing pricing and incentives.
• Drive enterprise CRM and customer lifecycle strategies.

Conocimientos

Strategic marketing

CRM expertise

Digital marketing

Customer analytics

Leadership and team management

Stakeholder influence

Educación

Bachelor’s degree in Business, Marketing, Finance, or Communications

MBA or Master’s degree

Descripción del empleo

GM Financial in Monterrey is looking for a Marketing & Communications Director to define and execute a comprehensive marketing vision. This strategic leader will drive sustainable growth and customer acquisition, partnering with executive leadership to shape the commercial strategy and optimize marketing initiatives.

The ideal candidate holds a Bachelor’s degree, has over 10 years of marketing experience, and 7 years in leadership. Responsibilities include leading CRM strategies, driving digital transformation, and overseeing brand governance.