Growth Marketing Analyst - Referrals Channel (Analista de Marketing de Crecimiento para Canal d[...]

Clara; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Clara busca un Analysta de Marketing de Crecimiento para liderar la estrategia del canal de Referidos, optimizando el programa de referencia para maximizar la adquisición de clientes. El candidato ideal posee capacidad analítica, experiencia en programas de referencia y habilidad para trabajar en equipo en un ambiente ágil.

Servicios

Salario competitivo y opciones de acciones (ESOP)

Presupuesto anual de aprendizaje

Modelo de trabajo híbrido

Formación

• 1–2 años de experiencia en un equipo de crecimiento, producto o ciclo de vida.
• Experiencia en programas de referidos.
• Fluidez en métricas de rendimiento y KPIs de marketing.

Responsabilidades

• Dirigir la estrategia y optimización del programa de referidos.
• Medir y reportar CPIs clave como tasas de activación y conversión.
• Colaborar con equipos de ciclo de vida y producto.

Conocimientos

Mentalidad analítica

Comunicación

Organización

Herramientas

SQL

Plataformas de pruebas A/B

Herramientas de CRM

Descripción del empleo

Ready to accelerate your career?

Clara is the fastest-growing company in Latin America. We've built the leading solution for companies to make and manage all their payments. We already help over 20,000 large and growing businesses operate with agility and financial clarity through locally issued corporate cards, bill pay, financing, and a powerful B2B platform built for scale.

Clara is backed by some of the most successful investors in the world, including top regional VCs like monashees, Kaszek, and Canary, and leading global funds like Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, and Goldman Sachs - in addition to dozens of angel investors and local family offices.

We’re building the financial infrastructure that powers high-performing organizations across the region. We invite you to join us if you want to be part of a fast-paced environment that will accelerate your career and support you to do some of the best work of your life alongside a passionate and committed team distributed across the Americas.

What you'll do

We're looking for a Growth Marketing Analyst to lead Clara’s Referrals channel strategy and performance. This role sits at the intersection of Product, Lifecycle, and Growth, and plays a critical part in Clara’s mission to expand through scalable, high-impact word-of-mouth acquisition.

You’ll be responsible for analyzing and enhancing the performance of our referral program, identifying the most effective incentive structures, and embedding viral loops throughout the customer journey. You’ll collaborate with cross-functional teams to align referral initiatives with broader lifecycle and product-led growth goals.

Your core responsibilities will include:

• Leading ongoing referral strategy and optimization, using data to iterate on incentive structures, touchpoints, and viral mechanics
• Benchmarking against industry best practices to evolve our reward structure and campaign design
• Measuring and reporting on key KPIs such as referral activation, conversion rates, CAC, LTV, and ROI
• Designing experiments and developing hypotheses that guide our growth planning
• Collaborating with Lifecycle and Product teams to integrate referrals into CRM, lifecycle journeys, and in-product experiences
  
  

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Must haves

• 1–2 years working in a Growth, Product, or Lifecycle team
• Experience operating or contributing to successful referral programs
• Strong analytical mindset with fluency in performance metrics and marketing KPIs
• Commercial acumen and understanding of business and product mechanics
• Working proficiency in English and Spanish or Portuguese
• Excellent communication and organizational skills
• Familiarity with SQL, dashboards, and experimentation frameworks
• Experience using AI tools to optimize workflows
  
  

Nice to haves

• Familiarity with A/B testing platforms, CRM tools, or product analytics tools like Amplitude, Mixpanel, Braze, or Saasquatch
• Experience in high-growth startup environments
• Experience using Metabase, Hubspot, or N8N
• Experience in campaign personalization or product-led growth initiatives

Why join Clara

At Clara, you’ll have the autonomy, speed, and support to make meaningful impact — not just on your team, but on how organizations are run across Latin America.

Who we are

We’re the leading B2B fintech for spend management in Latin America.

Certified as one of the world's fastest-growing companies, a Great Place to Work, and a LinkedIn Top Startup.

Passionate about making Latin America more prosperous and competitive.

Constantly innovating to build financial infrastructure that enables each of our customers to thrive.

Product-led, high-talent-density culture — designed for builders who raise the bar.

Proud of our open, inclusive, and values-driven environment.

What we believe in

#Clarity. We say things clearly, directly, and proactively.

#Simplicity. We reduce noise to focus on what really matters.

#Ownership. We take responsibility and never wait to be told.

#Pride. We build products and experiences we’re proud of.

#Always Be Changing (ABC). We grow through feedback, risk-taking, and action.

#Inclusivity. Every voice counts. Everyone contributes to our mission.

What we offer

Competitive salary and stock options (ESOP) from day one

Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)

Annual learning budget and internal accelerated development paths

High-ownership environment: we move fast, learn fast, and raise the bar — together

Smart, ambitious teammates — low ego, high impact

Flexible vacation and hybrid work model focused on results

If you’re ready for growth, ownership, and impact — apply now and help us redefine B2B finance in Latin America.

Claridians in a hybrid mode split their time between working from the office, talking to or visiting customers, or working from home. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for each individual and team.

We don't enforce a minimum number of days for most roles, but you're expected to spend time at the office organically, and be at the office most days during your ramp-up or when required by your leader.

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