Growth-Focused Marketing Lead

Instituto Thomas Jefferson Valle Real, S.C.; México; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Instituto Thomas Jefferson Valle Real, S.C. is seeking a Marketing Specialist to support planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth across digital and offline channels.

The role turns strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels with a hands-on, collaborative approach.

Formación

• Bachelor''s degree in marketing, communications, business, or related field.
• Strong written and verbal communication skills.
• Solid understanding of digital marketing principles and channels.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Creative problem-solving skills.

Responsabilidades

• Plan and execute marketing campaigns across digital, social, email, and offline channels.
• Create, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelines.
• Manage social media calendars and community engagement.
• Support product launches, promotions, and events.
• Conduct market research and competitive analysis.
• Track, analyze, and report on campaign performance and KPIs.
• Collaborate with internal teams (sales, design, product) and external partners or agencies.
• Maintain marketing assets, databases, and CRM systems.
• Ensure campaigns are delivered on time and within budget.

Conocimientos

Technology Proficiency

Strong written and verbal comms

Content creation

Digital marketing

Social media management

Campaign planning

Data analysis

Paid advertising

CRM tools

Marketing automation

Project management

Collaboration

Creative thinking

Attention to detail

Adaptability

Educación

Bachelor''s degree in marketing, communications, business

Herramientas

CRM systems

Google Analytics

Email platforms

Social media tools

Marketing automation platforms

Descripción del empleo

Instituto Thomas Jefferson Valle Real, S.C. is seeking a Marketing Specialist to support planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth across digital and offline channels.

The role turns strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels with a hands-on, collaborative approach.