Google Business Profile (GBP) Consultant

Legal Management Group; Guadalajara; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading legal management firm in Guadalajara is seeking a GBP Consultant to enhance local search rankings and manage impactful SEO/SEM campaigns. The ideal candidate will have SEO and SEM experience, strong analytical skills, and a passion for optimization. Join a collaborative team focused on driving success and career growth in a dynamic environment.

Servicios

Impactful work

Collaborative environment

Career Growth

Formación

• Proven SEO experience, particularly with Google Business Profile and local SEO strategies.
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing and online customer acquisition.

Responsabilidades

• Optimize GBP to improve local search rankings and customer reviews.
• Execute SEO campaigns focusing on improving search rankings and maximizing ROI.
• Work closely with teams to drive SEO within content creation.

Conocimientos

SEO experience

SEM experience

Performance marketing

Website analytics tools

HTML, CSS, JavaScript knowledge

Educación

BS degree in a quantitative field or equivalent work experience

Herramientas

Google Analytics

Search Console

DoubleClick

Descripción del empleo

Overview

Job Title: Google Business Profile (GBP) Consultant

Location: Guadalajara Office

Employment Type: Full-Time

Shift: 9:00 AM - 6:00 PM PST

About the Role

We are looking for a GBP Consultant to manage and optimize Google Business Profile (GBP) and search engine marketing activities. In this role, you will be responsible for improving the visibility of the firm through local SEO and Google My Business (GMB) optimization, in addition to running SEM campaigns across Google, Yahoo, and Bing. This position requires an expert in SEO strategies, content marketing, and SEM management, and you will work collaboratively with marketing teams to boost organic rankings and drive meaningful ROI.

Key Responsibilities

• Google Business Profile & Local SEO
  • Optimize GBP to improve local search rankings and customer reviews.
  • Drive SEO strategies and implementation across various platforms to improve organic search rankings.
  • Conduct in-depth keyword research and competitive analysis to strengthen local search presence.
  • Implement on-page and off-page SEO optimizations, ensuring best practices for GBP are applied.
  • Monitor KPIs related to GBP and prepare analytics reports to assess the effectiveness of SEO and GMB strategies.
  • Stay current with Google algorithm updates and SEO industry trends to drive relevant changes in strategy.
• SEO and SEM Campaigns
  • Execute SEO campaigns across Google, Yahoo, and Bing, focusing on improving search rankings and maximizing ROI.
  • Track, report, and analyze website analytics using Google Analytics to evaluate SEO and PPC initiatives.
  • Collaborate with the Marketing Strategist to manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization to ensure maximum exposure.
  • Research and implement SEO recommendations, focusing on competitive link analysis and content optimization.
  • Develop and implement link-building strategies to improve domain authority and overall rankings.
  • Work with development teams to ensure SEO best practices are properly implemented in newly developed code.
• Collaboration & Reporting
  • Work closely with editorial, sales, and product development teams to drive SEO within content creation and programming.
  • Create and deliver SEO reports to track performance and assess the impact of the SEO and SEM strategies on the firm’s online visibility.
  • Provide regular updates to management and stakeholders, focusing on actionable insights and optimization recommendations.

Requirements and Skills

• Proven SEO experience, particularly with Google Business Profile (GBP) and local SEO strategies.
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing, conversion rates, and online customer acquisition.
• In-depth experience with website analytics tools such as Google Analytics and Search Console.
• Experience with bid management tools (e.g., DoubleClick and Search Ignite) and A/B/multivariate testing.
• Strong knowledge of HTML, CSS, and JavaScript development and constraints related to SEO.
• Up-to-date with the latest trends and best practices in SEO, SEM, and Google Business Profile management.
• BS degree in a quantitative, test-driven field or equivalent work experience in digital marketing.

Why Join Us?

• Impactful work: Contribute directly to the firm’s success by optimizing local search rankings and managing high-impact SEO/SEM campaigns.
• Collaborative environment: Work with a highly motivated, data-driven team passionate about optimizing performance.
• Career Growth: Opportunities to enhance your expertise in SEO, SEM, and local search strategies while making a real impact.

How to Apply

Ready to optimize and drive success with Google Business Profile and SEO/SEM strategies? We want to hear from you! Apply today with your resume and a brief summary of your experience.