Global Website Experience Manager

Swiss Re; Ciudad de México; Presencial; MXN 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Swiss Re is seeking an experienced digital content professional to create and publish web pages using approved templates, driving consistency and performance across the region. You will deploy campaigns, manage timelines, and collaborate with Brand, Marketing, and IT to align structures and publishing plans.

You will apply SEO and UX best practices, leverage data and AI tools to optimise journeys, and contribute to CoE initiatives on global templates and publishing standards.

Formación

• Bachelor’s degree (or equivalent) in marketing, communications, digital media, or a related field.
• 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment.
• Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components.
• Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content on schedule.
• Solid understanding of user experience, web design principles, and mobile-first best practices.
• Skilled in applying SEO, metadata, tagging, and personalisation strategies to enhance visibility and engagement.
• Experience using data and UX insights to improve website performance; familiarity with AI in website optimisation is a plus.
• Clear communicator and effective collaborator, working with Marketing, Group Comms, and IT to align on planning and publishing.

Responsabilidades

• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance.
• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec.
• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals.
• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion.
• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys.
• Monitor website performance and recommend improvements based on data and behavioural insights.
• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans.
• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements.
• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution.
• (CoE) Create and document global templates, reusable components, publishing standards, and processes to ensure consistency and efficiency across markets.
• (CoE) Provide day-to-day guidance to regional website managers on CMS usage, complex builds, and template application, support onboarding and training.
• (CoE) Work with Marketing, Group Comms, and IT to develop website platform capabilities and optimise publishing workflows.

Conocimientos

Web content

CMS usage

Template reuse

SEO

UX principles

A/B testing

Data-driven

Stakeholder management

Educación

Bachelor’s degree

Herramientas

CMS platforms

Descripción del empleo

Swiss Re is seeking an experienced digital content professional to create and publish web pages using approved templates, driving consistency and performance across the region. You will deploy campaigns, manage timelines, and collaborate with Brand, Marketing, and IT to align structures and publishing plans.

You will apply SEO and UX best practices, leverage data and AI tools to optimise journeys, and contribute to CoE initiatives on global templates and publishing standards.