Global Head of YouTube Growth & Strategy

ONErpm; Toluca; On-site; MXN 1,800,000 - 2,400,000; Full time

Job summary

ONErpm is seeking a Global Head of YouTube to lead our worldwide video marketing strategy and execution. You will drive audience growth, artist visibility, and commercial performance through partnerships and data‑driven initiatives, coordinating with artists, the video team, and cross‑functional stakeholders.

The role combines strategic leadership with hands‑on involvement in priority artist projects, managing workflows, and building a high‑performing global video team across territories.

Qualifications

• Minimum 10 years in marketing strategy within music/entertainment/media.
• Expertise with Meta, Google, TikTok, YouTube, and major DSPs.
• Experience leading global or multi-regional marketing teams.
• Proven success in large-scale YouTube campaigns with measurable results.
• Deep understanding of music marketing, streaming ecosystems and fan engagement.
• Strong stakeholder management across artists, managers, labels and platforms.

Responsibilities

• Oversee/own all video marketing for ONErpm globally and allocate budget/resources.
• Lead integration and delegation of the global video team, including training and growth.
• Focus on management while remaining involved in priority artist projects.
• Implement workflows, tools, and reporting structures used by the video team.
• Own relationships with platform partners (YouTube, Shorts, DSPs) and new media partners.
• Distill data into actionable insights and identify macro trends to align territories.

Skills

Marketing strategy

Global team leadership

YouTube campaigns

Music marketing

Data analysis

Cross-functional collaboration

Budget management

Influencer marketing

CRM and fan acquisition

Audience growth

Job description

ONErpm is seeking a Global Head of YouTube to lead our worldwide video marketing strategy and execution. You will drive audience growth, artist visibility, and commercial performance through partnerships and data‑driven initiatives, coordinating with artists, the video team, and cross‑functional stakeholders.

The role combines strategic leadership with hands‑on involvement in priority artist projects, managing workflows, and building a high‑performing global video team across territories.