Senior Google Ads Specialist: Scale YouTube & Performance Max

Scale Jet; Ciudad de México; Remote; MXN 600,000 - 1,000,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own our core Google Ads ecosystem—Search, Shopping, Performance Max—and expand cold-traffic outcomes on YouTube. You will collaborate with our marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role goes beyond basic campaign setup; the focus is on driving Google Ads performance with YouTube as a key secondary scaling engine.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend.
• Expertise with Performance Max, Shopping, and GMC feeds.

Responsibilities

• Drive full-funnel Google ads across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns with cold traffic using VSLs.
• Oversee Merchant Center feeds, policy compliance, and tracking setups (GTM, GA4, and multi-touch attribution).
• Collaborate with copywriters and video editors on ad creative and landing page messaging.
• Run systematic A/B tests; monitor CAC, ROAS, and spend efficiency daily.

Skills

Media buying

Google Ads

YouTube Ads

Funnel optimization

Data analysis

AI tools

Tools

GTM

GA4

Merchant Center

Triple Whale

Northbeam

Job description

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own our core Google Ads ecosystem—Search, Shopping, Performance Max—and expand cold-traffic outcomes on YouTube. You will collaborate with our marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role goes beyond basic campaign setup; the focus is on driving Google Ads performance with YouTube as a key secondary scaling engine.